TORONTO, ONTARIO and CHICAGO, ILLINOIS--(Marketwire - 01/12/11) - New York and Toronto based Chango today announced the addition of Dax Hamman as CRO and Chris Dingle in the role of COO, joining Chris Sukornyk as CEO and the founder of the search retargeting company.Dax joins from digital agency iCrossing, where he founded and led the global display media team, developing the concept of 'performance display', a data driven method for building ROI orientated campaigns."Because our clients needed to generate a ROI from display campaigns we developed methods that 'talked to individuals with intent' rather than typical media planning tactics that felt more like 'shouting at the crowd'. There is no better marker of intent than search behavior, hence search retargeting is quickly becoming the foundation layer of all display programs," said Hamman.Prior to iCrossing Dax ran European operations for Bluestreak, providing ad serving and email delivery technology and services to major agencies across the territory.In addition, industry veteran Chris Dingle joins as COO, responsible for algorithms, analytics, sales optimization & support, IT, QA and finance.Chris's 20 years of experience includes co-founder of 24/7 Real Media where he played a fundamental role in developing their offering as CTO for 4 years. More recently, Chris was COO at Mate1, a leader in social network dating, and is no stranger to knowing what makes large media budgets perform effectively."It is fantastic to be a part of such a strong team again building a great internet advertising company. The introduction of RTB (Real Time Bidding) to our industry opened up new opportunities for improving media programs, and search retargeting is central to that," said Dingle.Chris Dingle was most recently a Venture Partner at iNovia, an early investor in Chango.CEO and founder, Chris Sukornyk said, "We are very excited to have both Dax and Chris join the team. Their wealth of industry knowledge and experience are invaluable assets as we continue to rapidly expand. 2010 was an exceptional year and these hires give us the best possible platform for 2011 and beyond."Both Dax and Chris will be based initially in Toronto but will be focused on building out the company's presence in San Francisco, Chicago and New York.About Chango: Chango is a performance marketing company whose mission is to make display advertising as effective, easy and accessible as search engine marketing. Our leading search retargeting solution enables media planners and search marketers to effortlessly target specific individuals based on their recent search history. By integrating the concepts of search engine marketing into display advertising, Chango delivers unprecedented flexibility and results. Chango is a venture backed organization with headquarters in Toronto and offices in New York and Chicago.If you'd like more information about this topic, or to schedule an interview with Dax Hamman or Chris Dingle, please contact Dax Hamman on 646 709 6927 or email@example.com.