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EPIC Seeks to Kill Google Privacy Policy

In an attempt to block Google’s new privacy policy from taking effect, the Electronic Privacy Information Center, or EPIC, has filed a district court lawsuit claiming that the policy violates previous Internet privacy settlements with the Federal Trade Commission.

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Google issued a memo a few weeks ago to all users that a change in its privacy settings would take effect across its many platforms on March 1. Google plans to consolidate its numerous privacy policies for its many Google products into a single, clear-cut policy that will allow Google to more efficiently collect information about each user to target search results, but more importantly target advertising to users deemed most susceptible based on their Internet activity.

Users’ inability to opt out of Google’s new privacy policy has caused dismay and apprehension among the general public, prompting EPIC to sue the FTC in Federal District Court in Washington last week, calling on it to investigate the changes. But a judge dismissed the lawsuit on the grounds that courts cannot review whether the FTC chooses to enforce legal settlements. In response, EPIC filed an emergency appeal in hopes that the appellate court will overturn a decision before the policy goes into effect on Thursday.

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To contact the reporter on this story: Diallah Haidar at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com