LOS ANGELES, CA--(Marketwire - 01/24/11) - Fresh Start Private (OTC.BB:CEYY - News), a leader in the alcohol treatment and rehabilitation industry, announced today that it has signed world renowned TVA Productions (TVA) to help manage its media campaigns including production and placement of television commercials.TVA is one of the top independent studios in North America -- with extensive HD Production, broadcast, distribution & tracking resources -- and a worldwide team. Since 1987, TVA has provided production, media buying and booking services, national and local programming, and broadcast/print-ready News Features for over 20,000 TV, radio and print media outlets.Fresh Start Private (FSP) has begun to implement extensive marketing initiatives including a strategic and tactical plan for acquiring new business, growing its existing book of business and making and/or exceeding sales quota within identifiable territories.The marketing plan includes.
1. Defining business targets and vertical markets
2. Developing market specific advertising
3. Developing lead generation
4. New business partnership strategies & tactics
5. Existing business growth strategies & tactics
A Company spokesperson commented, "Aggressive, eye-level marketing will be followed by direct sales that will include a mix of tactics including building partnerships and developing new sales through leads generated by interested parties."About Fresh Start PrivateFresh Start Private is an alcohol addiction, alcohol withdrawal, alcohol abuse treatment and alcohol detox rehabilitation company on the leading edge of the alcohol addiction treatment. The Company has licensed a highly effective treatment delivers target therapeutic levels of Naltrexone that significantly reduce patients' cravings for alcohol. Please visit www.freshstartprivate.comStatements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "optimizing," "potential," "anticipate," "goal," "intend" and similar expressions, as they relate to the company or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in Fresh Start filings with the Securities and Exchange Commission.