SASKATOON, SASKATCHEWAN--(Marketwire - 10/25/10) - Great Western Minerals Group Ltd. ("GWMG" or the "Company") (TSX-V:GWG - News) (Pinksheets:GWMGF - News) announces the appointment of Kerry LaPierre as General Manager of Great Western Technologies Inc. ("GWTI") effective January 2011.GWTI, located in Troy, Michigan, is a wholly-owned subsidiary of Great Western Minerals Group. As a leading production facility for vacuum induction melting and casting of alloys containing Rare Earths and other reactive metals, the GWTI plant has capability for heat treatment, hydrogenation and powder processing.Prior to joining Great Western Technologies Inc., Mr. LaPierre, a graduate in Engineering Chemistry from State University of New York, gained extensive experience in management and special metal processing with Sulzer in Michigan."The appointment of Kerry LaPierre as General Manager at GWTI is another indication of our Company's commitment to strengthening its position as a leading global supplier of Rare Earth materials," said GWMG President and Chief Executive Officer Jim Engdahl. "Within our corporate goal of becoming a fully integrated Rare Earths producer, we have bolstered our position by adding Mr. LaPierre's significant technical management capability at our Michigan facility in order to fully capture the growth opportunities available to GWMG."Over the past two years, GWMG Director David Kennedy has been responsible for both of the Company's Rare Earths processing plants - GWTI in Michigan and Less Common Metals ("LCM") in Birkenhead, U.K. where Dr. Ian Higgins is General Manager."The strategic addition of management talent, as we have done with the appointment of Mr. LaPierre, enables Great Western Minerals Group to proceed, according to plan, in becoming a fully integrated and globally recognized Rare Earths producer," stated Jim Engdahl.Jim Engdahl, PresidentAbout Great Western Minerals Group Ltd.Great Western Minerals Group Ltd. is an integrated Rare Earths processor. Its specialty alloys are used in the battery, magnet and aerospace industries. Produced at the Company's wholly owned subsidiaries Less Common Metals Limited in Birkenhead, U.K. and Great Western Technologies Inc. in Troy, Michigan, these alloys contain aluminium, nickel, cobalt and Rare Earth Elements. As part of the Company's vertical integration strategy, GWMG has signed an Off-take Agreement for 100% of the Rare Earth Elements produced at the former producing Steenkampskraal mine in South Africa and holds 20.8% ownership in Rare Earth Extraction Co. Ltd, the owner of the Steenkampskraal mine. GWMG also holds interests in seven Rare Earth exploration and development properties in North America.Certain information set out in this News Release constitutes forward-looking information. Forward-looking statements (often, but not always, identified by the use of words such as "expect", "may", "could", "anticipate" or "will" and similar expressions) may describe expectations, opinions or guidance that are not statements of fact and which may be based upon information provided by third parties. Forward-looking statements are based upon the opinions, expectations and estimates of management of GWMG as at the date the statements are made and are subject to a variety of known and unknown risks and uncertainties and other factors that could cause actual events or outcomes to differ materially from those anticipated or implied by such forward-looking statements. Those factors include, but are not limited to satisfaction of the conditions precedent with respect to GWMG's offtake agreement, receipt of all required approvals (including those relating to the commencement of production at the Steenkampskraal mine) and risks, uncertainties and other factors that are beyond the control of GWMG, risks associated with the industry in general, commodity prices and exchange rate changes, operational risks associated with exploration, development and production operations, delays or changes in plans, risks associated with the uncertainty of reserve or resource estimates, health and safety risks and the uncertainty of estimates and projections of production, costs and expenses. In light of the risks and uncertainties associated with forward-looking statements, readers are cautioned not to place undue reliance upon forward-looking information. Although GWMG believes that the expectations reflected in the forward-looking statements set out in this press release or incorporated herein by reference are reasonable, it can give no assurance that such expectations will prove to have been correct. The forward-looking statements of GWMG contained in this News Release, or incorporated herein by reference, are expressly qualified, in their entirety, by this cautionary statement and the risk factors contained in GWMG's current annual information form available at www.sedar.com.CUSIP: 39141Y 10 3Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.