U.S. Markets open in 6 hrs 58 mins

LIVESTRONG(R) Challenge Austin Participants Raise More Than $3.1 Million for the Fight Against Cancer

Lorenzo di Bonaventura, President of di Bonaventura Pictures, will be the keynote speaker during Film Finance Forum Moscow on June 24, 2011 at the Radisson Royal Hotel in Moscow.

AUSTIN, TX--(Marketwire - 10/25/10) - LIVESTRONG® is pleased to announce the LIVESTRONG Challenge Austin, now in its 14th year, raised more than $3.1 million for the fight against cancer through the generosity of more than 26,000 donors. This weekend, Oct. 22-24, more than 2,800 runners and walkers and 3,100 cyclists, along with 800 volunteers, from 47 states and 12 countries gathered in downtown Austin and Dripping Springs to participate in the LIVESTRONG Challenge.On Sat., Oct. 23, participants took part in the event by running or walking in a 5K. On Sun., Oct. 24, participants further challenged themselves by riding 10, 20, 45, 65 or 90 miles across the Texas hill country. Following both events, participants and supporters gathered at the LIVESTRONG Village to enjoy music, food, games and exhibits."The show of support here in Austin never ceases to amaze me," said Lance Armstrong, LIVESTRONG founder and chairman, cancer survivor and champion cyclist. "Everyone here is doing their part to make a difference in the cancer fight and together we're helping the 28 million people around the globe who are living with this disease. Collectively we have the power to change lives."On Saturday morning, Doug Ulman, president and CEO of LIVESTRONG, addressed supporters at the 5K, which began at the South First Street bridge overlooking Lady Bird Lake."We're thrilled to be here today celebrating the success of the LIVESTRONG Challenge Austin," said Ulman. "The crowds who joined us this weekend are a testament to the commitment of so many who, with LIVESTRONG, strive to stand up and fight cancer."The following morning, Armstrong accepted a $1 million check on behalf of LIVESTRONG from RadioShack. Actor Patrick Dempsey then delivered opening remarks to a packed crowd. Dempsey participated in the ride with Team RadioShack, who had seven riders in attendance, including three-time Tour of California winner Levi Leipheimer.Four awards were presented to the top fundraisers for the LIVESTRONG Challenge Austin. Elden Nelson and Team Fatty were awarded the Team Champion and Individual Messenger Award. They raised more than $184,000 through 104 team members and reached 1500 donors. Nelson himself raised more than $30,000 through 975 donors.The Individual Champion Award was given to Jeff Mulder, who raised nearly $100,000 from 45 donors, with gifts ranging from $10 to $50,000.Finally, Team Cyclists Combating Cancer (CCC) was announced as the winner of the Team Trial Award, which recognizes the team that adopts a group fundraising strategy so that more members on their team would be raising significant funds for the fight against cancer. Team CCC, comprised of 55 members, raised more than $156,000 for this year's LIVESTRONG Challenge Austin and 21 of their team members raised more than $1,000.The organization's signature fundraising event series is part of Team LIVESTRONG, which takes action against cancer in more than two-dozen athletic events across the globe that will raise $13 million for the cause this year. The Challenges, which include a bike ride, run and walk, have raised more than $60 million for the fight against cancer. In 2010, Challenge participants raised more than $8.5 million through events in Seattle, San Jose, Philadelphia and Austin.The funds raised thru Team LIVESTRONG events support LIVESTRONG programs such as SurvivorCare, which is available online and by phone at (866) 927-7205 for any person affected by cancer. Getting one-on-one support is easy, free and confidential. At any point in a person's cancer experience, SurvivorCare provides free professional support in English and Spanish to help cope with emotional concerns through counseling and support; address financial, insurance and job concerns; match to clinical trials and new treatments in development; locate and access local resources; learn about physical, emotional and day-to-day concerns and access information about cancer and fertility and discounted fertility preservation options.About Team LIVESTRONG
As a member of Team LIVESTRONG, people walk, run, ride or tri in the fight against cancer. Team LIVESTRONG members participate in the LIVESTRONG Challenge Series, or in other major athletic events around the world. By participating and fundraising for Team LIVESTRONG, participants join a group of committed individuals dedicated to inspiring and empowering people affected by cancer. For more information, visit TeamLIVESTRONG.org.About LIVESTRONG
Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG's mission is to inspire and empower anyone affected by cancer. For more information, visit www.LIVESTRONG.org.Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1400999
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1401006