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Men in Kilts Franchisee-Focused Strategy Expands Brand

VANCOUVER, BRITISH COLUMBIA--(Marketwire - 10/25/10) - In the world of franchising, few brands have the luxury of expanding their business with a cult-like brand following and organic public interest. Vancouver based franchisor, Men in Kilts, is among the lucky few who have had this experience. Rather than going through the usual motions of aggressively marketing and blanket selling franchises, the company is literally turning down hundreds of would-be franchisees. The rationale behind this decision? An uncompromising model of sustainable, long term growth that is heavily focused on the success of individual franchises - a system strategically designed to attract the best-of-the-best.Men in Kilts, a window cleaning, gutter cleaning and pressure washing company, is shaking up the franchise landscape with their unique business model; more specifically, their industry-bucking approach to growth. Not bad for a company that began in 2002 with $500 start-up cash and a rusty old Honda.Men in Kilts is doing its homework - hand selecting the right candidates in the right markets; while planning and executing a growth strategy that promises to be viable not only today, but for the long haul. Franchises are awarded strategically in major metropolitan centres and only to franchisees who have what it takes to drive and run a successful franchise. Demand for Men in Kilts' services has been booming, even during tough economic times. The Men in Kilts advantage? A focus on delivering a unique customer experience and no major players on a national level.According to CEO and franchising powerhouse, Tressa Wood - a former executive credited with helping propel brands like 1-800-GOT-JUNK from $15 million to over $100 million in revenue - it is this distinctive approach that is garnering such phenomenal interest in the Men in Kilts brand and business model. To Wood, "In order for franchising to be successful in the long term, growth must be profitable and sustainable for franchisees. By awarding franchises and markets selectively, and providing multiple revenue streams, we are making sure franchisees are set up for long term success."In the next 12 months Men in Kilts anticipates expanding their BC-based operations and awarding franchise locations in markets that include Toronto, Calgary and select US centers in the West.For more information on Men in Kilts and their systematic approach to growth, please visit http://www.meninkilts.com.