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NTV-PLUS Adds Verimatrix Software-Based Security to Innovative IPTV Wholesale System in Russia

MOSCOW and SAN DIEGO, CA--(Marketwire - 05/04/11) - Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, today announced the Verimatrix Video Content Authority System (VCAS™) for IPTV will be deployed on the NTV-PLUS wholesale network to secure video for the "IPTV NTV-PLUS" service via local broadband network operators. NTV-PLUS, a leading Russian satellite broadcaster covering all of European Russia, Siberia and Ukraine with more than 2 million subscribers, is adding Verimatrix's cardless security solution to support a wider range of hybrid set-top boxes (STBs) that provide more choice and flexibility for local broadband resellers.VCAS for IPTV wholesale / retail solution provides a centralized security architecture and interface to enable the delivery of premium content. Leveraging Verimatrix's significant STB ecosystem where VCAS security has already been pre-integrated with hundreds of models, NTV-PLUS can offer multiple tiers of STBs at different price points to appeal to the widest range of broadband operators and consumers. The NTV-PLUS service currently features more than 140 standard definition (SD) and high definition (HD) channels."Entering the IPTV market is a major initiative for us and we wanted a partner that not only understood the particular security challenges that exist on IP networks, but also had experience with distributed wholesale models," said Aleksey Zhuravlev, marketing director of NTV-PLUS. "Using a software-based security solution from Verimatrix helps keep our IPTV project cost-effective for operators and hassle-free when it comes to digital rights management."VCAS for IPTV supports a combination of central and local linear content provisioning, including centralized or distributed subscriber management, mixes of middleware systems and STBs to meet specific local needs of its IPTV retailer community. These architectures are designed to support an enhanced subscriber experience, with rich content offerings in a seamless lineup, while enhancing overall distribution integrity and reducing operational costs with a unified content security model."The NTV-PLUS deployment demonstrates that IPTV continues to grow and features innovative delivery models that take advantage of hybrid and IP networks," said Steve Oetegenn, chief sales and marketing officer, Verimatrix. "We are experiencing an increasing number of traditional pay-TV operators with smart card-based systems selecting VCAS to support their two-way, multi-screen strategies. Our software-based approach improves their competitive position and more easily secures revenue across a wider-range of services."SmartLabs, Russia's leading developer of digital interactive TV solutions, is the systems integrator that developed the platform jointly with NTV-PLUS.For more information on Verimatrix VCAS for IPTV wholesale / retail solutions, register to download the solution brief here.About NTV-PLUS
NTV-PLUS is a leading Russian satellite broadcaster covering all of European Russia, Siberia and Ukraine with over 14 years in business with a customer base exceeding 2 million viewers and over 1000 employed. NTV-PLUS offers its subscribers the best Russian and international channels, as well as its own channels,. More than 140 channels in stereo sound as well as in Dolby Digital 5.1 are available for NTV-PLUS subscribers, including 11 high definition channels (HDTV) and Three-dimensional channel (3D). Broadcasts are dubbed in Russian, English, Italian, Spanish, French and Chinese. NTV-PLUS television content is a unique one in Russia. To date NTV-PLUS satellite broadcasting company produces 11 sport channels, 8 movie channels, "NTV-PLUS 3D by Panasonic" channel and "Zakon TV" channel.The company's call center works 24/7 with more than 150 employees with a nation-wide toll-free number. NTV-PLUS is always striving to provide new quality broadcast standards, new technology and new channels to its customers. To find out more about the company please visit www.ntvplus.ru.About Verimatrix
Verimatrix specializes in securing and enhancing revenue for multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions offer an innovative approach for cable, satellite, terrestrial and IPTV operators to cost-effectively extend their networks and enable new business models. As the recognized leader in software-based security solutions for premier service providers, Verimatrix has pioneered the 3-Dimensional Security approach that offers flexible layers of protection techniques to address evolving business needs and revenue threats. Maintaining close relationships with major studios, broadcasters, industry organizations, and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on digital TV business issues beyond content security as operators seek to deliver compelling new services. For more information, please visit www.verimatrix.com, our Pay TV Views blog and follow us at @verimatrixinc and LinkedIn to join the conversation.