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NineSigma and NewEdge Combine Market Insight With Technology Trends to Identify New Opportunities for Companies Across Industries

CLEVELAND, OH and LONDON--(Marketwire - 04/07/11) - NineSigma, Inc., the leading provider of open innovation solutions, and innovation strategy and design firm, NewEdge, announced today a joint offering as part of a new strategic relationship. Key to this offering is a monthly report that marries consumer and market insights with emerging technology trends and will launch under NewEdge's well-established Antennae brand. In addition to the trends report, the Antennae website will provide members with cutting-edge content, videos, blogs, news feeds and more."Understanding change is the starting point for capitalizing on opportunity," said Dr. Pam Henderson, Chief Executive Officer for NewEdge. "The Antennae reports and services will offer two complementary lenses on how our world is changing not only on a macro level, but also through the smaller 'seed trends' that will have a lasting impact on our society and the global economy.""We are excited to partner with NewEdge to explore the ways in which technology can answer consumer needs," said Dr. Irina Shiyanovskaya, Director of Technology and Business Intelligence for NineSigma. "With the abundance of information available today, we wanted to distill the emerging trends for our audience and create impactful and informative reports that enable actionable knowledge."With extensive backgrounds in innovation strategy, NineSigma and NewEdge recognized the need for a more holistic approach to trend reporting. They saw an opportunity to align their core competencies and integrate NewEdge's market insights with NineSigma's technology intelligence to provide an industry-leading perspective that can help companies identify new opportunities for growth.The Antennae microsite and the first issue of the publication will go live April 7, 2011. The inaugural issue of the trends report will focus on 'connectivity' and all aspects of human and machine connectivity. To learn more about Antennae trend reporting including how to subscribe to the publication, visit www.antennaetrends.com.About NineSigma
NineSigma helps Global 1000 companies and other innovation-driven entities Engage with the global innovation community and Enable their organizations to more effectively adopt external knowledge and resources. Companies such as Kraft, Philips, L'Oreal, Unilever, Denso and Suntory utilize NineSigma's open innovation services to solve immediate challenges, fill product pipelines and integrate new knowledge and capabilities into their organizations. NineSigma has the largest open global network of solution providers and an extensive database of existing solutions that spans all industries and technical disciplines. The company has operations in the United States, Europe and Asia. Learn more about NineSigma at http://www.ninesigma.com/.About New Edge
NewEdge delivers growth through end-to-end innovation. We work with Global 1000 companies from the front end of innovation to growing share and brands in the marketplace. By blending an award-winning design studio with the disciplines of a business strategy and research consultancy, we have created visual, engaging and inspiring processes that generate meaningful product and service outcomes. We offer visual, collaborative approaches that reveal the vast opportunities available and rapidly build organisational alignment around where to play and how to win to grow business. Please visit us at http://www.new-edge.com/ or one of our Innovation Breweries in Seattle, Richland, London, Chicago, and Pittsburgh.