TORONTO, ONTARIO--(Marketwire - 02/17/11) - Editors Note: There is a video and a photo associated with this press release.Busy mom Christy Ridders, from Calgary Alberta, had long struggled to balance the demands of raising a family with her job. In October of 2009, she decided to focus on a business opportunity that offered the flexibility and income she had always hoped for, rather than taking on a local part-time job. Christy is one of over 2,270 Scentsy Consultants in Canada distributing Scentsy product, a wildly popular collection of safe scented, wickless candles heated in decorative ceramic warmers complemented with a selection of other fragrance products.Since coming to Canada in October 2009, Scentsy -- a rapidly growing direct-selling, party plan company and member of the Canadian Direct Sellers Association -- has captured the hearts and noses of Canadians with its fabulous scents and safe, charming warmers. Its popularity has contributed to exponential growth in the number of Canadian Consultants as Canadians embrace the fragrant world of Scentsy.Scentsy began on a small Idaho sheep farm six years ago and has experienced triple digit growth since 2004. The company had sales in excess of $380 million (U.S.) in 2010."Scentsy founders Heidi and Orville Thompson started the business with the goal of making fragrant candles safe and a business philosophy that encourages the company and its Consultants to always contribute more than they take," says Dan Orchard, Canada Country Manager, Scentsy Canada. "They reinvented the direct-sales business model. Scentsy's unique approach has attracted over 100,000 Consultants internationally who have contributed dramatically to, and collectively benefitted from, Scentsy's success."A company to watch for explosive growth over the next few years, Scentsy has established itself on the Direct Selling News (DSN) Global 100 and has been honoured by the Direct Selling Association (DSA).The Sweet Scent of SuccessFour entrepreneurial Scentsy Consultants from across Canada are savouring the sweet scent of success! Here they share their views on why the entrepreneurial opportunity offered by Scentsy made sense for them.Combine work and play - "When you believe in and enjoy what you promote, it doesn't feel like regular work. I not only sell Scentsy, I'm sold on it," says Alan Benninger of Dundee, NS."I love everything about Scentsy products and the party experience. People can't get enough of it," adds Sherri Lupton of Chilliwack, BC, who became a Consultant the day Scentsy came to Canada. "It's safe, affordable, and no traditional candle can compete with Scentsy's awesome scent-throw. With over 80 amazing fragrances to choose from and the huge selection of decorative warmers, there's something for everyone. It's easy and enjoyable to sell because it's a great product that people really like."Work is a party! - By enrolling as a Consultant, you enter into a position that is based on party planning and execution as a fun way to introduce people to the Scentsy experience."I've had a great time learning how to throw a fun get together; and successfully sell a safe product at an awesome price all at once. It's been a great way to reach out into the community; meet new people; and make new friends along the way," says Scentsy Director and busy mother of five, Corry Lesperance of Perkinsfield, ON. "It's very convenient because from living room to office to cyberspace, there's a Scentsy Party that suits your style."Flexible to your lifestyle - The freedom of being your own boss; the flexibility to set your own schedule and work as many (or as few) hours as you choose; and the limitless potential for success are just a few reasons why people join Scentsy."When I discovered Scentsy, I was torn about going back to work," says Ridders. "As a Consultant, not only do I get to work from home and be with my two sons, but my second Scentsy commission cheque was the equivalent to my part-time pay cheque. Scentsy allowed me to leave my job to work from home, be with my sons, meet new people and earn a solid income."The sky's the limit - With dedication, a little hard work and passion, Scentsy makes it possible to pay that extra bill, to splurge on that little something, or to even make it your full-time career, while receiving additional incentives along the way."Scentsy recognizes and rewards Consultants based on performance. As an entrepreneur this helps me stay on track with my business," says Lupton who recently participated in the Hawaii Consultant incentive trip. "Scentsy wants to help us be successful and celebrates our achievements. I'm not really a sales-y kind of person, but I've had a ton of success and am amazed at how quickly I've moved up in the organization. I can't think of anyone who wouldn't want to take a close look at this company."Minimal investment - New Consultants receive a Scentsy starter kit including tester fragrances, business supplies and demo products for $119. "Scentsy's company system is straight-forward, transparent and user-friendly for Consultants," says Benninger. "The support they provide is accessible and responsive, which is why I like and depend on their Consultant webpage. I'm happy with my business investment because my customers are happy with their products and the high level of service."Canadians who enjoy socializing; home decor; creating a fragrant environment and sharing with friends and family, have all the qualifications they need to succeed as a Scentsy Consultant. For more information, visit www.scentsy.ca.To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=_4scOEMWe8MTo view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/Scentsy_Party_2011.jpg.