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UbiCare Launches First Social Media Solution for Hospitals and Healthcare Institutions

BOSTON, MA--(Marketwire - 01/25/11) - Hospitals and healthcare marketers now have a new, innovative way to connect with customers by offering valuable information to enhance their healthcare experience. Today, UbiCare launches the first online solution that brings credible, actionable healthcare content directly to hospitals' and healthcare institutions' social media platforms, all from a single dashboard. And UbiCare goes one step further and offers valuable metrics and analytics so marketers can monitor and measure the impact of their social media activity.As social media increasingly becomes a mainstream vehicle for information sharing, UbiCare's total solution empowers hospitals to leverage channels such as Facebook and Twitter to engage and connect with customers. UbiCare's unique approach enables marketers to select from a growing list of evidence-based, customizable content modules on the topics most searched by healthcare consumers and requested by hospitals, including cardiology, oncology, women's health and obstetrics, and orthopedics. Healthcare institutions can rely on UbiCare as an easy and cost-efficient way to drive patient engagement and measure the impact their social media activity has on their business objectives and clinical priorities.Benefits of UbiCare:

  • High-quality content that provides informative and engaging content on more than 30 health topics -- with more being added each week. UbiCare content is sourced from the CDC, NIH and leading journals, as well as reputable, non-profit organizations such as Lamaze International and others.
  • Automated updates that populate each day, ensuring that content is always fresh and engaging. All content can be easily accessed, selected, scheduled and changed from a single dashboard with a simple drag-and-drop feature.
  • Metrics that matter, which track growth of fans, posts, likes, comments and clicks, available on-demand and in monthly summary reports.
  • Powerful analytics that support business objectives by providing meaningful insights on industry trends, content engagement and best practices -- resulting in greater cost efficiencies and business success.

According to Jennifer Ware, marketing & public relations specialist at Good Shepherd Medical Center in Longview, Texas, "The quality of the content UbiCare provides is excellent and always relevant to what our patients are most interested in. Since using UbiCare, we've had a lot more updates and views on our Facebook page and my productivity has increased, allowing me to spend more time on more important projects. I especially like that it saves us the time of having to provide the updates manually and the content helps to further promote our local initiatives."Betsy Weaver, Ed.D., CEO, president and founder of UbiCare, says, "As more healthcare providers embrace social media, there is going to be increasing scrutiny on cost and ROI. If a hospital were to break down the cost of keeping a Facebook page populated with valuable content, the time to research and develop the content is only half the equation. Once you factor in the additional time it takes to monitor, track metrics and report progress, the time commitment can be daunting -- not to mention you're keeping valuable marketing assets from focusing on other responsibilities. UbiCare helps healthcare providers have meaningful engagement with their customers without sacrificing valuable time and money."About UbiCare:
UbiCare is the only solution for healthcare institutions in need of credible, actionable and measureable information for their social media channels. UbiCare offers a growing list of evidence-based, customizable content on topics most requested by health professionals and sought after by customers, such as cardiology, oncology, women's health and obstetrics, and orthopedics. Institutions rely on UbiCare's ease of use and cost efficiencies to drive engagement, enhance care connections and achieve business goals. For a free trial, register at UbiCare.com.UbiCare is part of the TPR Media family, a leader in electronic communications services. UbiCare is headquartered in Boston, Mass. For more information, visit www.UbiCare.comEmbedded Video AvailableEmbedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=1490212