SAN FRANCISCO, CA--(Marketwire -10/13/11)- Velti (NASDAQ: VELT - News), the leading global provider of mobile marketing and advertising technology, won the prestigious 2011 OMMA Award for its Integrated Online Campaign in the Education/Charity/Non-Profit category for National Geographic's documentary, "The Last Lions."
Using Velti's mGage™ platform, National Geographic implemented its first mobile marketing program, including display ads and a mobile website, to promote the documentary about threatened wildcat populations. The campaign resulted in over a quarter million mobile site visitors with a three minute average visit duration.
"We would like to thank the OMMA Award organizers and judges for recognizing the hard work and creativity that went into promoting such a worthy cause," said Alex Moukas, CEO of Velti. "Executing a high visibility national mobile marketing campaign for National Geographic's 'The Last Lions' documentary demonstrated the full breadth of Velti's mGage™ mobile marketing platform."
OMMA Global (Online Media, Marketing and Advertising) brings together experts and thought leaders aiming to revolutionize interactive marketing. The 2011 OMMA Awards in New York celebrated the year's most innovative online advertising campaigns.
To learn more about National Geographic's "The Last Lions," visit: http://movies.nationalgeographic.com/movies/last-lions
Follow Velti on Twitter: http://twitter.com/veltimobile
Velti is the leading global provider of mobile marketing and advertising solutions for brands, advertising agencies, mobile operators and media. Velti's technology platform enables targeted promotions, analysis, and ongoing customer relationship management via mobile devices. Velti plc is a Jersey-registered company and trades on the NASDAQ under the symbol VELT. For more information, visit www.velti.com.
Velti®, the Velti logo, mGage® and 5ML™ are trademarks of Velti Plc.
© 2011 Velti USA, Inc.