HUNTINGTON BEACH, CA--(Marketwire -09/08/11)- People come up with all kinds of excuses for not cooking at home. So what keeps people out of the kitchen?
Nearly a third of Americans spend more time thinking about what to cook than actually cooking, according to the results of a new national survey fielded by Impulse Research on behalf of Bosch home appliances. Yet, 28 percent are staying out of the kitchen because they do not know how to cook.
"It's surprising that even with all the technological advancements in appliances and a more mainstream foodie culture, Americans are still staying out of the kitchen," said Micaela Shaw, Brand Manager for Bosch home appliances.
The survey also revealed that more than half of Americans do not cook at home because their spouse/partner does most of the cooking. But a lack in cooking knowledge and a desire to pass cooking duties to other house members isn't the only excuse.
Other excuses for staying out of the kitchen include not wanting to clean up the mess after cooking (25 percent) and not having enough time (21 percent). Another reason why Americans may choose to eat out rather than eat at home: 66 percent reveal shopping for groceries takes the most time out of various household chores, including cooking and washing dishes.
"At Bosch, we want to encourage Americans to get back into the kitchen to create meals that they are proud to put on the dinner table. That's why our appliances are German engineered to make your life in the kitchen easier," said Shaw.
From virtually silent dishwashers to smart technology that takes the guesswork out of cooking or prolongs the shelf life of produce, Bosch home appliances offer a complete suite of kitchen appliances that allows home chefs to shine in the kitchen and at the dinner table.
About The Survey
The survey was conducted online with a random sample of 1,087 men and women, ages 25+ -- all members of the Impulse Research proprietary online panel. The Impulse Research proprietary online panel has been carefully selected to closely match U.S. population demographics, and the respondents are representative of American men and women ages 25+. The research was conducted in April 2011.