NEW YORK, NY--(Marketwire -01/10/12)- Wyndham Hotel Group, LLC, the world's largest hotel company based on number of hotels and part of Wyndham Worldwide Corporation (NYSE: WYN - News), has teamed up with Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, to conduct website testing and personalization for Wyndham Hotel Group's global hotel brands.
Wyndham Hotel Group has aligned with Maxymiser as one part of the hotel company's multi-faceted strategy to drive increased business directly through its own online channels. The partnership will aim to boost ecommerce sales and conversion rates on Wyndham Hotel Group's brand websites in an effort to increase brand contribution for franchisees and provide a better experience for consumers.
"Maxymiser's expertise in conversion management, especially within the travel sector, made it an easy choice when selecting our first multivariate testing solution," explained Gareth Gaston, senior vice president, global ecommerce at Wyndham Hotel Group. "Testing and optimization will not only help improve revenue and customer retention, but will help us reinforce our company's mission to provide a better experience that caters to travelers' needs, preferences and behaviors."
Maxymiser, which has several global travel companies on its client list, will lead Wyndham Hotel Group's efforts in website testing with MaxTEST™ (A/B and multivariate testing solutions), MaxSEGMENT™ (behavioral targeting/segment discovery) and MaxRECOMMEND™ (personalized product recommendations).
Additionally, Maxymiser's unique managed services and OneTouch™ integration platform will allow Wyndham Hotel Group to manage all global website tests and changes without the need for coding and back-end work, leading to low cost of ownership, incredibly fast delivery to market and the ability to launch multiple test campaigns at once across a variety of localized and branded sites.
"Few industries have seen their commerce move online as fast as the travel industry; as a result, any online detail, big or small, can have a major impact on a company's bottom line," said Mark Simpson, Founder and President of Maxymiser. "By testing and targeting, Wyndham Hotel Group will know, unequivocally, what works and what doesn't; will own a significant competitive advantage over its untested competition; and will enhance its online customer experience. We look forward to delivering higher conversion rates and tangible, ROI results."
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Finish Line, Hertz, Teleflora and Time Warner Cable use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class. To learn more about Maxymiser and its services and clients, visit www.maxymiser.com.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE: WYN - News) family of companies, is the world's largest hotel company with approximately 7,190 hotels and 611,200 rooms in 65 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham™, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham and international Ramada, Days Inn and Super 8 hotels, which are managed by one of the affiliates of Wyndham Hotel Group or through a joint-venture partner. Wyndham Hotel Group is based in Parsippany; N.J. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.