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Yoplait's Enticing New Flavor

Zacks Equity Research

General Mills Inc.’s (NYSE: GIS - News) Yoplait recently supplemented its Yoplait Frozen Fruit & Yogurt Smoothies with a new flavor, namely Chocolate Banana, to satisfy the sweet tooth this September. 

Each serving of the delicious dessert will provide 130 calories as well as 50% of the required calcium for our body. The yoghurt pieces are combined with milk to make it perfect for the present day life, where having a balanced diet is difficult.

Boulogne-Billancourt, France-based Yoplait is the second-largest yogurt maker after Danone SA. It employs 1,900 employees. The company’s products come in a variety of fruit-based flavors and are hailed as "delicious blended creaminess".

Earlier, General Mills announced that it has inked a deal worth $1.5 million with equity firm PAI Partners and French dairy cooperative Sodiaal to acquire a 51% at Yoplait S.A.S. and a 50% interest in a related entity that holds the Yoplait brands worldwide.

General Mills markets Trix Yogurt and Go-Gurt under the Yoplait label, based on the flavors of their breakfast cereal bearing of the same name. These are packaged in plastic tubes, thus enabling consumption without spoon. A pro-biotic line of yogurt featuring ingredients to supplement digestion and fitness is marketed under the Yo-Plus brand.

General Mills got the license for the Yoplait brand from Yoplait in 1977, and operates the Yoplait business in the United States. Today, General Mills’ Yoplait USA business holds the first position in the U.S. yogurt category.

General Mills Inchas reported adjusted earnings, excluding the effects of mark-to-market valuation of certain commodity positions, of 64 cents per share in the first quarter of fiscal 2012, flat year over year. Quarterly earnings, however, surpassed the Zacks Consensus Estimate by 2 cents.

Management affirms its fiscal 2012 earnings in the range of $2.59 – $2.61 a share, excluding mark-to-market effects and integration costs for the Yoplait acquisition.

General Mills, which faces stiff competition from Kellogg Company (NYSE: K - News) currently holds a Zacks #3 Rank, which implies a short-term Hold rating. On a long-term basis,  we have a Neutral recommendation on the stock.

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