SAN FRANCISCO, CA--(Marketwire - Nov 2, 2012) - BrightTALK™ would like to congratulate Aberdeen Asset Management Inc. who was named the winner of the Digital Innovation for Retail Communications Award at last week's STAR Awards. Aberdeen took the top honors in the medium company category.
The awards, presented by The Mutual Fund Education Alliance (MFEA), recognised Aberdeen's unique use of digital tools and innovative approaches to serve and communicate with their shareholders, namely through their BrightTALK™ Channel -- Aberdeen Closed-End FundTalk.
Aberdeen has been utilizing their channel to create, distribute and generate insight about their U.S. registered closed-end funds. By sharing regular fund manager webinars and videos, Aberdeen provides their audience with live and recorded market and portfolio updates that help clients and financial advisors make investment decisions. The content is easily accessible from the Aberdeen website, as well as on BrightTALK, permitting Aberdeen to broadly distribute real-time fund manager insights to the investment community.
The STAR Awards judges celebrated the Aberdeen Closed-End FundTalk Channel for providing a high level of educational value and commented that it was "an excellent incorporation of multimedia into the Aberdeen site!" The channel also scored highly on its ease of use, effective design and message comprehension.
This was not the only award Aberdeen scooped during the night. The firm, a member of the FTSE100 index, also won the Educational Communications Advisor Award for their series of white papers and the Retail Magazine Award for the closed-end fund magazine, The Bulletin.
Piers Currie, Group Head of Marketing at Aberdeen, commented, "The awards highlight the importance of investment communications. We thank the MFEA STAR awards judges for recognizing how investors need to be informed -- particularly in today's interconnected, global investment environment. We are delighted to bring the worldwide expertise of Aberdeen's fund managers to our clients."
Having run for 16 years, the STAR Awards recognises mutual fund companies who excel in marketing, education and communications for shareholders, advisors, plan participants and investing public.
BrightTALK would like to send our congratulations to Aberdeen and we look forward to seeing the Aberdeen Closed-End FundTalk Channel, and the many others across the world, continue to share valuable content and leverage the tools that BrightTALK has created to communicate and be heard.
About BrightTALK -- http://www.brighttalk.com
BrightTALK provides webinars and videos for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the webinar and video technologies that BrightTALK has created. BrightTALK Channels enable B2B marketers to create content, distribute it across the social Web, and gain actionable insight with in-depth reporting that can be integrated with leading marketing automation and CRM systems. The content is also aggregated on BrightTALK's website and organized by community to help professionals find relevant information to accelerate their careers and businesses. BrightTALK has offices in San Francisco, New York City and London.
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