BOSTON, MA--(Marketwire - Mar 12, 2013) - Aberdeen Group, a Harte-Hanks Company (
"Embedded Analytics: Enhancing Decisions with In-Process Intelligence," prepared by Michael Lock, Vice President and Principal Analyst for Aberdeen's Business Intelligence practice, builds on the premise that, while Aberdeen research consistently demonstrates the connection between analytical activity and enhanced business performance, few companies see success just by dropping business intelligence (BI) or other analytical tools into the hands of business users and achieve immediate success. Organizations that grasp the holistic view of analytics -- the need to cultivate analytical thought, culture, and activity, in addition to the right analytical technologies -- reap the benefits of enhanced business execution. In addition to promoting the benefits of greater usage and adoption, the latest philosophy of embedded analytics focuses on building stronger analytical minds by infusing intuitive analytical capabilities within the core daily processes and activities of a business decision maker. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8344&camp=2.
"In-Memory Computing: Enabling Real-time Access to Big Data," prepared by Nathaniel Rowe, Research Analyst in Aberdeen's Business Intelligence practice, states that while there are many tools available to help manage high volumes of data, or quickly analyze information and deliver prompt insight to decision makers, in Aberdeen's recent research study on Data Management for BI (January 2013) of 125 organizations, one technology -- in-memory computing -- stood out from the rest. The latest enterprise-ready solutions using in-memory technology are shown to help leading organizations analyze data faster, improve the quality of their business decisions, and use this insight to increase customer satisfaction and sales performance. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8361&camp=2.
"Content Analytics: Helping the Best-in-Class Drive Superior Customer Service," prepared by Nathaniel Rowe, Research Analyst in Aberdeen's Business Intelligence and IT Infrastructure practices, states that while many tools exist to govern and analyze business data stored neatly in relational databases, the problem of handling unstructured, text-based content can be much more challenging. However, with the rapid explosion in data volumes, effectively managing and understanding this content have become top priorities for many organizations. Aberdeen's January 2013 research on Data Management for Big Data collected information from organizations worldwide, and identified the leading best practices for unstructured data management. This study further examines organizations using content analytics, and how these tools relate to performance increases in sales effectiveness, customer satisfaction and customer retention. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8367&camp=2.
"Maximizing Customer Lifetime Value with Predictive Analytics for Marketing," prepared by Trip Kucera, Senior Research Analyst in the Aberdeen Marketing Effectiveness and Strategy practice, and David White, Senior Research Analyst in the Aberdeen Business Intelligence practice, states that customer lifetime value (CLV) has long been a tool used by marketers to determine appropriate customer acquisition costs and contribution margin. In short, it represents the value of a customer's relationship with the company (i.e. total future cash flows associated with customer in present value). Historically, CLV has been something of a "one number fits all" proposition, but as marketing becomes more targeted and data-driven, a more dynamic approach to CLV analysis is emerging. This document reveals best practices in predicting and optimizing customer lifetime value through predictive analytics. To obtain a complimentary copy of this report, visit: http://aberdeen.com/Aberdeen-Library/8362/RB-predictive-marketing-analytics.aspx.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen Group, a Harte-Hanks Company (
Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.
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