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Aberdeen Group Publishes GSM, Customer Experience Management, Financial Management & GRC Research

BOSTON, MA--(Marketwire - Mar 13, 2013) - Aberdeen Group, a Harte-Hanks Company ( NYSE : HHS ), today announced the publication of new research reports from its Global Supply Management, Contact Center/Customer Experience Management, and Financial Management & GRC research practices.

The latest research from Aberdeen Group's Global Supply Management research practice, "Your 2013 Guide to Travel and Expense Management," examines how executives are re-evaluating existing business travel and expense management strategies, overcoming challenges, and utilizing technology to minimize expense and maximize compliance. Research indicates that top performing companies are able to drive better business results (such as reduction in expense-processing costs and faster expense approval times) because they rely heavily on technology solutions. This reliance on technology enablers drives visibility into aggregate travel and expense spending as well greater overall efficiency. To obtain a complimentary copy of this report, made possible in part by Concur and Certify, visit: http://www.aberdeen.com/Aberdeen-Library/8348/RA-travel-expense-management.aspx

Authored by Omer Minkara, Research Analyst, Contact Center & Customer Experience Management (CEM) and Aly Pinder, Senior Research Associate, Customer Experience and Service Management, the "Next Generation Customer Experience Management" research study details how leading enterprises increase their annual revenue by 23% year-over-year through optimizing customer interactions across multiple touch-points. While the "empowered customer" trend poses challenges for businesses, companies that excel in customer satisfaction can use it to their advantage by focusing on capturing and utilizing customer behavioral and feedback information to tailor the message and activity across customer touch points. This report highlights key activities companies should focus on as a part of their 2013 business plans in order to differentiate themselves through CEM efforts. To obtain a complimentary copy of the report, made possible in part by Angel.com Inc. and IBM, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7092&camp=2

"Liquidity and Visibility: Foundations for Robust Supply Chain Finance," written by Ankita Tyagi, Senior Research Associate for the Aberdeen Financial Management and Governance, Risk, and Compliance (GRC) research practice, explores the role of supply chain finance (SCF) in facilitating supplier-buyer transactions and why it is being increasingly viewed as a critical corporate function. In fact, according to the recent Aberdeen Treasury and Risk Management survey, 41.7% of the respondents, many of whom were finance executives, indicated that their organization has a supply chain finance initiative in place -- a testimony to the significance of SCF in ensuring liquidity and working capital optimization. This report also explores strategies, capabilities and emerging trends in technologies which are helping organizations to build a robust SCF function, and concludes with a discussion of why some organizations are choosing non-traditional funding routes over the traditional ones. For a complimentary copy of this report, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8350&camp=2.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company ( NYSE : HHS ), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle. 

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

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