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Aberdeen Publishes HCM, BI, Product Innovation and Engineering, and Marketing Effectiveness Research

BOSTON, MA--(Marketwire - Dec 11, 2012) - Aberdeen Group, a Harte-Hanks Company ( NYSE : HHS ), today announced the publication of new research reports from its Human Capital Management, Business Intelligence, Product Innovation and Engineering, and Marketing Effectiveness research practices.

"Strategic Talent Acquisition in the SMB Market: Alignment, Integration and Innovation" prepared by Madeline Laurano, Research Director, Talent Acquisition Solutions for the Aberdeen Group Human Capital Management practice, confirms that talent acquisition is no longer the exclusive domain of large enterprise organizations. Given the shortage of key skills and increased competition for talent, small to mid-sized businesses (SMBs) are rapidly adopting a more strategic process for identifying, attracting, and onboarding top talent. Although the motivations are the same, SMB organizations respond differently from enterprise organizations in terms of both process design and technology selection to align talent acquisition to business objectives, integrate disparate processes, and leverage social media. This report addresses the key trends and best practices facing the majority of today's organizations. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8267&camp=2

"Big Data for Small Budgets," prepared by Nathaniel Rowe, Research Analyst for the Aberdeen Group Business Intelligence practice, advances the case that large volumes of business data collected from multiple sources provide a tremendous opportunity to analyze and understand business trends and customer behavior. The common assumption that the tools and expertise needed to take full advantage of the Big Data phenomenon are restricted to only organizations with both enormous datacenters and extensive resources. This report highlights four key technologies being used to drive business value from complex data sets, and an illustrative set of affordable solutions designed for startups, SMBs, marketing departments, business units, and cash-strapped enterprise-level IT departments. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8268&camp=2

"Product Communication Strategy: How Investment in Technical Content Builds Business," prepared by the Aberdeen Group Product Innovation and Engineering research practice, highlights how a well-developed product communication strategy promotes content development efficiency and responds to customer needs, enhances customer perception of product value, and ultimately influences future purchases. This report describes how product communication investments enable leading companies to grow market share while simultaneously addressing operational constraints. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7855&camp=2.

"The 2013 Speech Analytics Buyer's Guide," authored by Omer Minkara, Research Analyst, for the Aberdeen Group Marketing Effectiveness and Strategy/Contact Center research practice, outlines how Best-in-Class speech analytics users can apply six factors to improve key success measures such as customer satisfaction and first call resolution rates, while turning their contact center into a profit center. To obtain a complimentary copy of the report visit: http://aberdeen.com/Aberdeen-Library/8258/RA-speech-analytics-spend.aspx

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company ( NYSE : HHS ), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle. 

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

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