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Absolut vodka launches Absolut Comeback, a limited-edition bottle celebrating recycling

Absolut wants to create a more open world by using creativity to drive progress. With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a lifestyle that has less impact on our planet. Absolut Comeback is made with more than 41% recycled glass, just like all Absolut's bottles.

TORONTO , Feb. 3, 2020 /CNW/ - Sustainability has been part of Absolut's mission for many years and it is striving for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems.

Absolut vodka launches Absolut Comeback, a limited-edition bottle celebrating recycling (CNW Group/Corby Spirit and Wine Communications)

In keeping with this mission, Absolut has launched a new limited-edition bottle, Absolut Comeback. Just like all Absolut bottles, Absolut Comeback is made with more than 41% recycled glass. Absolut sees power and beauty in waste and it believes that with little creativity we can all make something old and unwanted come back around in a new form. Absolut Comeback bottle design shows that an Absolut Vodka bottle is best used when it is recycled.

Absolut Comeback campaign is part of Absolut's ongoing brand platform, Create a Better Tomorrow, Tonight. Absolut believes in building a more open world by using creativity to drive positive change. Absolut Comeback is a statement of accountability and commitment to strive every day to improve as Absolut believes that all brands should act in sustainable and transparent way to create a more open world. Absolut wants to inspire everyone to join its #RecyclingHero movement as together we can create a better tomorrow.

"Absolut has been committed to sustainable production methods for many years; and we are excited to be celebrating this and specifically our recycling efforts in the form of a bottle launch for the very first time. We believe that a glass bottle must have a second life; Absolut Comeback is a pure manifestation of this belief. We hope that our new limited-edition bottle campaign will inspire more people to use creativity in order to waste less." said Henrik Ellstrom , Absolut's Director of Strategy and Innovation.

Absolut Comeback is now available in stores across Canada .

Recycled Cocktail Collection

Introducing the Recycled Cocktail Collection, remixing how drinks should be mixed. Just as Absolut's new limited edition Absolut Comeback bottles - and every bottle Absolut creates - these cocktails call for recycled and reused ingredients for better-than-before creations. For more sustainable sips & tips, visit https://www.absolutdrinks.com/.

Marmalade MarTEAni
1 ½ oz Absolut Vodka infused with one used black tea bag
2/3 oz homemade marmalade
2/3 oz lemon juice

How to mix: Prepare the tea infused Absolut Vodka and homemade marmalade. Pour all ingredients into a shaker. Add Ice Cubes and shake.  Strain into a cocktail glass and garnish with the used tea bag.

Russian Recycled
1 ½ oz Absolut Vodka filtered through leftover coffee grounds
½ oz simple syrup
2 oz milk of your choice

How to mix: Prepare the coffee flavored Absolut Vodka. Pour all ingredients into a shaker. Add ice cubes and shake. Pour the mix and ice into a tumbler glass.

Muled Mule
1 ½ oz Absolut Vodka
1 part leftover red wine mixed with mulled spices
3 1/3 oz ginger beer
1 Lime wedge

How to mix: Prepare the spiced leftover Red Wine . Add all ingredients and ice cubes to a highball glass. Stir, squeeze Lime Wedge over the drink, and drop the used Lime Wedge into the drink.

Absolut vodka launches Absolut Comeback, a limited-edition bottle celebrating recycling (CNW Group/Corby Spirit and Wine Communications)
Absolut vodka launches Absolut Comeback, a limited-edition bottle celebrating recycling (CNW Group/Corby Spirit and Wine Communications)
Corby Spirit and Wine (CNW Group/Corby Spirit and Wine Communications)

SOURCE Corby Spirit and Wine Communications


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