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Accenture to Snap Up Martech and Adtech Expert Sutter Mills

Zacks Equity Research

Accenture plc’s ACN Accenture Interactive announced yesterday that it has agreed to acquire French data and digital oriented consulting firm group — Sutter Mills. Financial terms have been kept under wraps.

Sutter Mills is a provider of consulting and implementation services that help clients improve customer insights and enhance efficacy of marketing strategies. It would be Accenture’s fifth acquisition in France in four years, following acquisitions of Cirruseo in 2019, Arismore and Altima in 2017, and OCTO Technology in 2016.

Sutter Mills’  addition will help Accenture Interactive increase its data-driven marketing strategy, adtech and martech capabilities.

Olivier Girard, country managing director of Accenture in France and Benelux said, “By helping companies better exploit data to create hyper-personalized interactions that influence consumers’ buying decisions while enabling them to measure the return on their marketing investments, we can give chief marketing officers the tools needed to demonstrate their contribution to their companies’ growth.”

We observe that Accenture shares have gained 32.3% year to date, outperforming the 30% rally of the industry it belongs to.

Wrapping Up

Accenture has been strengthening its digital marketing capabilities through frequent acquisitions. Considering the growing need for digital marketing, we expect the company’s investment in digital and marketing capabilities to boost long-term growth. This will also help it to better compete with other digital marketing service providers such as International Business Machines IBM, Dell Technologies DELL and Deloitte.

Zacks Rank & Stocks to Consider

Accenture currently carries a Zacks Rank #4 (Sell).

A better-ranked stock in the broader Zacks Business Services sector is CoreLogic CLGX, sporting a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Long-term earnings (three to five years) growth rate for CoreLogic is estimated at 11%.

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