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'Access Is Not Enough': How Orca Enables Responsible Investing With Education, Analytical Tools

Renato Capelj
·3 min read

Benzinga will be holding its annual Benzinga Global Fintech Awards, a day of dealmaking, networking, and recognition in the financial technology space, on Nov. 10, 2020.

In recognition of those disruptive innovators creating positive and diverse change within the financial services space, Benzinga chatted with CEO Denis Gulagin and CPO Fedor Panteleev at Orca.

About Orca

Traditional solutions for investing are often barebones, failing to provide users the tools to build and protect long-term wealth.

Solving this problem is Orca, a European-based investment app founded to address the needs of medium- to long-term investors with little or no experience in the market.

In the simplest way possible: Orca enables all investors the tools to understand and manage their investments.

“Just giving access is not enough,” said Panteleev. “You need to help people along the way because the investment journey is unique. It’s a medium- to long-term relationship with the app you can trust.”

Core Product Portfolio

“What we have seen during our customer development process is that people generally have a lack of investing knowledge” Panteleev noted. “They fear risk related to investments, and also the costs associated with entering the market.”

Orca’s low-cost solution provides investors the tools to develop market know-how, as well as manage and understand risk. The company’s core product portfolio consists of the following:

  • Low-fee, £1 commissions.

  • Subscription functionality.

  • Education, news updates.

  • Round-the-clock support.

  • Tax-advantaged accounts.

Through a free blog, Orca investors can access daily news and updates regarding the market and platform. Additionally, the firm’s in-depth educational content helps users better understand and act on their opinions in U.K. stocks with any amount, and no hidden fees.

“We have small tool tips everywhere,” Panteleev said. “Any complicated definition will be explained to the investor.”

In regards to risk management, the platform allows for the use of fixed and trailing stops to reduce losses.

Innovation Outlook

Because Orca believes investing is a long-term journey, it prides itself on usability and communication with its users.

The company’s main priority is to give investors the best experience.

“We’ll be closely paying attention to any feedback that we have from our users,” Panteleev said in a discussion regarding the addition of engaging content and analytical tools. “That’s the main driver of product development.”

To fuel ongoing innovation, the company will introduce an optional subscription that will lower entry-costs for users, while allowing Orca to provide unique analytical functionalities at scale, Gulagin said. Until then, “We plan on doing £1 per trade. I think £1 is a small price and we want to earn money to make the product better.”

Next month, Orca will pilot its app in the U.K.; “After we get proof of product, we will expand in Europe and other markets,” Gulagin finished. “Tier 1 markets like Germany, France, and maybe Scandinavia.”

To learn more about Orca or get on the company’s launch waitlist, click here.

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© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.