SANTA MONICA, CA--(Marketwired - Jun 25, 2014) - Video Platform Company Modulates.com is touting new estimates from Cisco about the rise of video on the internet as evidence that video will be a permanent part of digital marketing campaigns. Modulates offers a sophisticated video platform that enables businesses to create and post videos to the internet within minutes.
The Cisco Visual Networking Index (VNI) announced that by 2018, it expects annual video traffic to grow by 20% over the next four years. Cisco estimated that by 2018, an amazing 84% of internet traffic will be from video. Cisco also expects that between now and 2018 the majority of internet traffic will originate from devices other than personal computers.
Brands have responded to the rise in video advertising with an urgent need for organic videos highlighting the benefits of their product. Modulates.com is a video testimonial platform that allows users to harness the power of word-of-mouth marketing. With one click, users can record videos from their home computers, tablets or smart phones and upload the videos directly to businesses for approval where they can be distributed around the world via social media, and other online portals such as Press.
"Cisco's announcement makes clear what we at Modulates already knew -- video is an essential component for every company's digital media strategy," said Nouriel Gino Yazdinian, the founder of Modulates.com. "Not only is video essential, studies have proven its effectiveness. When you consider the numbers on video, it's easy to see why video is in high demand."
Modulates video platform help increases credibility, SEO, Social media presence, and sales of businesses. According to study by WebDAM, branded landing pages featuring videos create an 86 percent increase in conversion rates.
With Cisco predicting that most video traffic will originate from sources other than computers, it is more important than ever for users to be able to record video on the go. Modulates.com video recorder allows users to create video using tablets and phones. The company also has a recently released code which creates a direct link with a Facebook account, which users can then use to record video testimonials for a brand. "This kind of integration between mobile devices, consumers and brands will only increase in coming years," said Yazdinian.