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Be Active Holdings' Jala Is Available at Pathmark

Expands Availability to an Additional 100 Locations in Delaware, New Jersey, New York and Pennsylvania

NEW YORK, NY / ACCESSWIRE / November 12, 2014 / Be Active Holdings, Inc. (JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced it is now available at nearly 100 Pathmark locations in Delaware, New Jersey, New York and Pennsylvania. Initial product includes blueberry, strawberry and chocolate flavored Greek frozen yogurt bars and sandwiches.

Pathmark distribution allows the growing Jala customer base another venue to find its great tasting Greek frozen yogurt. Jala continues to work hard to place its line in more chains strategically across the country. Additional retail supermarkets have approved authorization and will soon carry Jala, making it available to their customers as well.

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.

About Pathmark:

Pathmark is largest banner belonging to grocery operator A&P. Pathmark operates about 100 supermarkets under the Pathmark and Pathmark Sav-A-Center banners in densely populated areas in four states: Delaware, New Jersey, New York, and Pennsylvania. Many of its stores are in New Jersey and most are Pathmark Super Centers, which offer an expanded selection of general merchandise and foods, nearly all have pharmacies, and more than half have in-store banks. Pathmark's owner, A&P, in 2012 emerged from Chapter 11 bankruptcy as a private company following a financial restructuring

About Be Active Holdings, Inc.:

Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. www.BeActiveBrands.com.

Forward-Looking Statements:

Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.


Sam Pugliese, President

Stephen Hart
Hayden IR

SOURCE: Be Active Holdings, Inc.