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Be Active Holdings' Jala Is Available at Waldbaums

Expands Availability to an Additional 48 Locations in New York; Targeting End of January 2015 to be in Approximately 1,000 Total Stores

NEW YORK, NY / ACCESSWIRE / January 13, 2015 / Be Active Holdings, Inc. (JALA), a manufacturer and marketer of Greek frozen yogurt under the Jala brand, announced it is now available at 48 Waldbaums locations in New York. Initial product includes blueberry, strawberry and chocolate flavored Greek frozen yogurt bars and chocolate and vanilla sandwiches.

Be Active Holdings Director and Secretary, Joseph Rienzi, stated, "This is an exciting time for Jala as we continue to strategically grow our base. Expanding on brand awareness, not only in retail distribution, but with our customers through social media is showing results that management will continue to grow on for 2015. We continue to strive to solidify our distribution geographically while growing the brand and sales." Additional retail supermarkets have approved authorization and will soon carry Jala, making it available to their customers as well.

The Jala brand is a low fat, low calorie, all natural probiotic enriched Greek frozen yogurt designed to appeal to both the health conscious and weight conscious consumers. Be Active Holdings' Founder and President Sam Pugliese was the previous Founder and President of Skinny Cow ice cream brand, which was sold to Nestle for $76 million.

For more information, please check out http://jalabars.com and follow Jala on Twitter and Instagram @jalabars.

About Waldbaums

Waldbaums is part of The Great Atlantic & Pacific Tea Company, since 1859, a trusted source of fresh, high-quality food for the family dinner table. Starting with its first store at the corner of Vesey and Church streets in New York City, The Great Atlantic & Pacific Tea Company continually strives to better meet the needs of families in all of the neighborhoods it serves. Today, the Company encompasses more than 300 stores operating under the A&P, Food Basics, The Food Emporium, Pathmark, Superfresh and Waldbaum's banners, and is one of the largest grocery companies in the Northeast. Despite its size, it is still a local business, working with local growers, bakers and manufacturers. Its goal is to bring personal, top-notch service to the millions of people living in the diverse communities of the Northeast.

About Be Active Holdings, Inc.

Be Active Holdings, Inc. is a manufacturer and marketer of Greek frozen yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal both the health conscious and weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary Greek frozen yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. For more information, check out: http://jalabars.com.

Forward-Looking Statements

Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe", "anticipate", "estimate", "expect", "intend", "plan", "project", "prospects", "outlook", and similar words or expressions, or future or conditional verbs such as "will", "should", "would", "may", and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2013, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

Contact Information

Sam Pugliese, President
sam@beactivebrands.com
212-736-2310

Hayden IR
hart@haydenir.com
917-658-7878

SOURCE: Be Active Holdings, Inc.