VANCOUVER, Wash., March 6, 2019 /PRNewswire/ -- Adaptive Ad Systems, Inc. (ATV), a company that provides Dynamic Digital Ad Insertion (DDAI) via its streaming media hardware and proprietary processing software for the cable TV and Satellite markets, is reporting record-breaking year-over-year growth in revenue for 2018, exceeding expectations previously released.
J. Michael Heil, Chairman & CEO of Adaptive states: "For the last two years the financial performance of Adaptive has improved consistently and the Company has continued to increase its installed subscriber base and expanded its nationwide network installations. Accordingly, the Company can now report that it has generated revenues exceeding $8.5 Million for 2018, surpassing our own prior expectations. After years of consistently increasing our installed client base and improving financial performance, we believe that we now have struck a chord in the industry with our winning combination of advanced digital ad insertion technology and a unique revenue sharing business model."
While consistently expanding its network installation capacity and industry reach over the last years, the company's technical team has continued to improve Adaptive's advanced digital ad insertion technology. The improved utilization of Adaptive's digital technology and increasing network installations in the underserved Tier 2 and Tier 3 markets has resulted in better access to major advertising inventory. This allows the Company to continuously expand its client contract base to serve these underserved markets more economically, react dynamically to fast changing market conditions and continue to improve its financial performance. More financial detail will be available in the upcoming annual financial report, which will be within the next three weeks.
Mr. Heil continues: "We believe that the outlook for the TV advertising market, specifically the Tier 2 and Tier 3 markets served by our DDIA technology and business model is robust. Adaptive is nearly the sole digital ad insertion provider for major advertisers in these underserved markets. Our technology allows us to serve these markets dynamically and on an economical basis, accelerating Adaptive's efforts to establish itself as a market leader for this sector."
Adaptive Ad Systems currently derives almost all revenue from Cable TV advertising sales it generates via its installed network of Adaptive owned digital ad insertion and streaming media hardware and proprietary processing software for the Cable TV market.
About Adaptive Ad Systems Inc.
Adaptive Ad Systems Inc. is a digital media and video communications streaming Company that together with its subsidiary manufactures develops and deploys ad insertion and streaming media hardware and proprietary processing software (DDAI) for the cable TV, Satellite and IPTV markets. Adaptive is focused on a "Niche" sector of 2nd and 3rd tier cable companies, with its digital technology and unique profit-sharing model overcoming the barriers that typically prevent the insertion of National and Local advertising products into those 2nd and 3rd tier locations. Adaptive exclusively sells all available advertising in each market it has contracted, maintains technology ownership and has implemented a unique profit-sharing system with its clients. Adaptive also provides broadband and cable TV services in some niche markets. For additional information, please visit: www.adaptiveadsystems.com.
Any statements contained in this press release that do not describe historical facts constitute forward-looking statements. Forward-looking statements may include, without limitation, financial projections, statements regarding the plans and objectives of management for future operations, the development, regulatory approvals and commercialization of the Company's products, or any of the Company's proposed services, systems, services, partnerships or acquisitions. Such forward-looking statements are not meant to predict or guarantee actual results and performance and actual events or results may differ considerably. Factors that may cause actual results to differ materially from any projections may include, without limitation, the Company's inability to obtain additional financing, delays in the development of its products, the impact of significant new or changing government regulation on the industry, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company's general failure to implement the Company's business plans or strategies. The Company assumes no obligation to update any forward-looking statements to reflect any change in events or circumstances that may arise after the date of this release.