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Adidas Founder’s Family Launches US Multi-Family Office

The Adi Dassler International Family Office, LLC ("ADIFO"), a privately owned, independent, multi-family office co-founded by three grandsons of Adi Dassler, founder of Adidas, recently launched U.S. operations in Miami and Tampa, Florida.

Horst Bente, grandson of Adi Dassler, shared his thoughts: "Lead, don’t copy. This is the lifelong principle by which our grandfather lived. We continue to embrace this philosophy and are constantly searching for ways to improve our family office concept through unique investment opportunities and strong partnerships."

CEO Julian "Brad" Bradham said, "At ADIFO we strive to share our extensive experience, competence network, and unique and custom solutions with like-minded families and qualified individuals on a global basis. We pride ourselves on our client-centric focus and the strong generational relationships we develop with our families. Transparency, open architecture and our client’s best interest always come first."

Founded and originally headquartered in Nassau, Bahamas, Bradham and the Adi Dassler family restructured ADIFO and relocated the headquarters to Miami along with fellow founding partner Allen Johnson, formerly of Alex Brown.

Johnson stated, "Our goal has always been to serve the needs of our clients on a comprehensive basis. The additional services we can now offer through ADIFO are actually 70 years in the making. The benefits to our clients are simply a formalization of what the Adi Dassler family has been accessing and providing to its family members for generations. For our clients, an ability to access the experience and network of the family that has been built and refined over many years of both prosperous and challenging times, is extraordinary."

In addition to launching U.S. operations, ADIFO has partnered with Merchant Investment Management backed Registered Investment Advisor Apollon Wealth Management, LLC, to provide financial planning, technology, client support, and business platform services. Founded in 2018 and headquartered in Charleston, Apollon set out to change the individual investor model that focuses on product to one that is client directed. With exceptional white glove service, Apollon has created an independent organization with the sole mission of enriching the lives of others through concerted financial planning and guidance.

Apollon CEO Michael Dolberg added, "We’re thrilled to add a family office of this caliber to our expanding network. Apollon continues to broaden its client and family relationships, while also actively growing and looking to acquire select advisory companies and top performers in major cities nationwide. ADIFO is a perfect fit and will help us in our efforts."

"We are looking forward to sharing our journey with Apollon," continued Bente. "Our values and goals are aligned, and we are yet again afforded an opportunity to show leadership and value add in the world of asset management."

"We are very excited about our relationship with Apollon and the opportunities we are all bringing together. I am looking forward to working with our new partners to see where we can take this interesting combination of strengths," said Bradham.

"Top performing advisors need customized services for their best clients, services their current firm may not have," said Tim White, Managing Partner for Kaye Bassman International. "In addition, independent firms are challenged with service, operational and compliance costs that impact profitability. ADIFO bridges both of these gaps, giving both advisors and clients a completely autonomous, independent, and conflict-free platform with unparalleled global access. If I were an advisor, it might be worth a few minutes to get acquainted with ADIFO."

For more information about ADIFO, please visit www.adifo.net.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200827005715/en/


Julian Bradham