The brand’s first venture was revealed in a video showing three characters based on each collaborator entering the ‘metaverse‘ and stopping at the infamous Adidas Originals logo in what resembles a barren ‘digital land‘ environment.
— adidas Originals (@adidasoriginals) December 2, 2021
In the tweet, Adidas told its four million followers that “it’s time to enter a world of limitless possibilities” and directed them to an animated webpage displaying a QR code with the headline “Adidas Originals voyages Into the Metaverse, led by NFT pioneers gmoney, the Bored Ape Yacht Club and PUNKS Comic. Let’s go”.
The ape Adidas purchased – BAYC #8774 – was snapped up for 46 ETH ($205k) two months ago and has reportedly been given the name ‘Indigo Herz‘ – a “rebellious optimist who sees the world through heart eyes”.
Adidas has teased a potential collaboration for many weeks now in a series of tweets that first revealed it had purchased a plot of land in metaverse platform The Sandbox – which owns an incredibly rare BAYC- and asked its followers what should be built in the ‘AdiVerse‘.
The clothing brand then revealed a partnership with leading cryptocurrency exchange Coinbase, which welcomed Adidas by saying “gm@adidasoriginals. Welcome to the party, partner!” on Twitter.
Users who attended the POAP were given an exclusive Adidas NFT, which the firm described as “our way of rewarding you for following your curiosity as we explore this new age of originality together”.