NEW YORK, NEW YORK--(Marketwire - Dec 5, 2012) - ADmantX, the next-generation contextual analysis and semantic data provider, today announced the addition of two senior members to its business development team: Kevin Downey as regional sales director and Doug Knepper as sales director. These appointments strengthen the ADmantX executive team, supporting its next phase of growth as it develops strategic partnerships across the online advertising space.
Downey brings an extensive background as a sales professional with 15 years of industry sales and sales management experience. He was most recently with NetSeer, and previously held positions at Adnetik, LucidMedia, Kontera and Traffic.com.
Knepper is a senior sales leader with proven expertise in consultative, solution selling and relationship building at the executive level. He has extensive experience in the ad technology world, having worked most recently at TruSignal, and previously at iVillage, Publishers Clearing House and Seevast.
"The addition of Doug and Kevin to the ADmantX team kicks off an important period of growth and expansion for our US organization," said Giovanni Strocchi, ADmantX CEO. "With more customers selecting our unique contextual targeting solution, the experience and commitment of these new team members will help us drive not only sales, but also partnership activities as we continue to expand in this important market."
ADmantX is a contextual analysis and data provider that offers a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximize readers'' receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected. www.admantx.com