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Adobe sees adding 1M net new Creative Cloud subscriptions in 2H

In the second half of fiscal 2014, Adobe expects Creative Cloud adoption to continue to accelerate. Adobe is targeting Digital Media ARR to grow sequentially in Q4 to a total of $1.925B exiting the year – an increase ove its prior annual target of $1.85B. Adobe expects to add approximately 1M net new Creative Cloud subscriptions in the second half of the year, with sequential growth in each quarter. This means Adobe expects to achieve approximately 3.3M Creative Cloud subscriptions by year-end, which is 300 thousand higher than its target of approximately 3M that it gave entering the year.