AUSTIN, TX--(Marketwired - Jun 11, 2013) - This month, Paul Pellman, CEO of Adometry®, Inc., a leading provider of cross-channel attribution intelligence, will answer questions about media measurement and highlight the benefits of utilizing advanced attribution methodologies as a featured panelist at new installments of The Attribution Revolution (www.attributionrevolution.com). At separate events taking place in Boston and Detroit on June 18th and 25th respectively, Pellman will address how attribution modeling has matured as well as offer examples of how top marketers are utilizing more accurate media measurement to run more effective campaigns and capitalize on new advancements such as programmatic bidding.
Details for Pellman's panels are as follows:
Tuesday, June 18th from 7:00 to 8:15 pm ET
The Liberty Hotel
215 Charles St., Boston, MA 02114
Tuesday, June 25th from 6:30 to 8:00 pm ET
Chen Chow Brasserie
260 N Old Woodward Ave., Birmingham, MI 48009
Adometry CEO Paul Pellman will join representatives from Adobe, C3 Metrics and comScore to define the barriers to entry and discuss a variety of concepts related to the science of attribution modeling. Additionally, panelists will discuss how measurement varies from branding to direct response campaigns, viewable ad impressions and how to make attribution insights actionable.
Produced by Magnetic, The Attribution Revolution is an invite-only event series that focuses 100 percent on ad measurement, attribution modeling and evaluating performance across media channels. For more information or to request an invite, visit: www.attributionrevolution.com.
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry's scientifically proven methodology and flexible, easy-to-implement solution generates the industry's most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.