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Adorama and Nigel Barker Team Up Once Again for Top Photographer Challenge

NEW YORK, June 17, 2019 /PRNewswire/ -- After the success of Top Photographer with Nigel Barker on AdoramaTV, Adorama, the trusted source for market-leading photo, video, audio, imaging and electronics products and information, has once again partnered with Barker, internationally renowned photographer and judge from America's Next Top Model, to find the next generation of content creators in the brand new series: Top Photographer Challenge With Nigel Barker on IGTV.

"Airing this series on IGTV was strategic on our part - knowing where the industry was heading for vertical video, riding the success of Instagram, and connecting with today's generation of creators," said Mary-Irene Marek, Director of Content and Social Media for Adorama. "In less than 24 hours, the show has amassed an impressive number of views across Adorama and partner networks and the project has generated over a million impressions so far."

In the first episode of the series, titled "Close-Up," Barker challenges the Instagram community to upload their best portrait photos from now until July 5. The winner will be announced live on Adorama's Instagram on July 10, and will receive a Canon EOS R prize package valued at over $5,000.

"With photography fast becoming the number one form of creative expression and with over 1 billion users on Instagram, the time is now to create an Instagram show designed to both educate and challenge the community en masse," adds Barker. "So clean your lenses and get ready!"

Creatives who wish to participate can go to adorama.com/tpc to learn more.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it's one of the world's largest photography, video, audio and computer retailers. Serving customers for more than 40 years, Adorama has grown from its flagship NYC store to include the leading online destination for imaging and consumer electronics. Adorama's product offerings encompass home entertainment, mobile computing, professional video and audio, the award-winning Adorama Learning Center, and AdoramaTV. Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by Forbes.com, and Internet Retailers Top 100.

Visit ADORAMA at www.adorama.com.

Press Contact
Irwin Rommel Suba
(e) irwinr@adorama.com
(p) 646.321.3263

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