AdvisorEngine® delivers enhanced portfolio management technology, further strengthening its end-to-end wealth management platform

·3 min read

Standout features include industry-leading custodian integrations, purpose-built workflows and data visualizations tailored for key practice roles

TAMPA, Fla., March 14, 2023--(BUSINESS WIRE)--AdvisorEngine® unveiled at the Technology Tools for Today (T3) conference enhanced portfolio management abilities, creating a compelling option for investment advisory firms looking to upgrade their wealth management technology.

The portfolio management suite unites performance reporting, rebalancing and fee billing capabilities and delivers analytics for portfolio insights, streamlined processing and clear views into performance across all levels of a household and portfolio.

AdvisorEngine harnesses direct custodian data, DST Fan Mail™ as well as data aggregation from MX to provide advisors with a true portrait of their clients’ assets and liabilities, including the ability to track and report on managed and non-managed assets.

The platform addresses the major headaches facing multi-custody wealth management firms. AdvisorEngine technology acts as a unifying layer, simplifying and harmonizing daily tasks across multiple custodian systems into one experience -- saving firms countless hours and reducing costs.

"The modern advisor needs a sharp understanding of performance dynamics and asset data all in one place," said AdvisorEngine CEO Rich Cancro. "Our suite of portfolio management capabilities unifies workflows and provides robust insights across their practice."

"Our priority is delivering a harmonized process," Cancro added. "Whether it is digital client onboarding, account maintenance or portfolio management across the major institutions, we do all the heavy lifting."

Highlights of AdvisorEngine functionality:

  • Data and workflow integrations: Constant expansion of connectivity with industry custodians and data providers, the latest being DST Fan Mail™

  • Performance reporting: Intuitive performance reporting with benchmarks, combined with household views across custodians and robust configurability

  • Fee billing: Press one button and generate all the files you need to deliver to any custodian, and quickly bill and reconcile multiple accounts

  • Rebalancing capabilities: Once orders are generated, they automatically route to custodians through a FIX interface, with no need to upload or download files

  • Account management: Easily track client activities, switch between multiple accounts with a click and get alerts when accounts need attention

  • Client portal: Advisors’ clients see all their activity and assets across custodians in one place; dynamic portfolio reporting enables advisors to demonstrate their value at every interaction

  • Data visualizations: At-a-glance dashboards that can be tailored for firm principals, operations personnel, or advisors

The platform automatically processes actions, maps disparate transaction codes to a uniform framework, delivers relevant information to custodians, and validates data entry and limits "Not In Good Order" (NIGO’s) issues.

AdvisorEngine’s purpose-built workflows give users clear and repeatable steps. Advisors and operations professionals can onboard clients, manage cash and rebalance portfolios in one place, regardless of where underlying accounts are held. If enabled by the advisor, clients can also take direct action in the client portal to complete important tasks across multiple accounts, like initiating cash transfers.

These recent enhancements leverage the same modern open technology architecture and design-thinking approach employed to transform Junxure CRM into AdvisorEngine CRM®.

"The ongoing evolution of our capabilities is possible thanks to three strengths we possess," said AdvisorEngine Chief Operating Officer Craig Ramsey. "Our longstanding relationships with custodians, which continue to deepen; the data foundation of our technology platform; and the product design expertise of our team."

About AdvisorEngine®

AdvisorEngine powers financial advice that is personal, scientific, and beautiful. Its wealth management technology platform uses smart automation to modernize the advisor experience (AX), the business operations experience (BX), and the client experience (CX). Capabilities include CRM, a portfolio management suite and a client portal.

Based in New York, NY, and Raleigh, NC, the AdvisorEngine team strives to fulfill six ideals through their work: camaraderie, clarity, curiosity, creativity, crushing it, and celebration.

AdvisorEngine is a wholly owned subsidiary of Franklin Resources, Inc., a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 155 countries. For more information, please visit and follow us on LinkedIn, Twitter and Facebook.

About Franklin Templeton

Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 155 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With offices in more than 30 countries and approximately 1,300 investment professionals, the California-based company has over 75 years of investment experience and approximately $1.4 trillion in assets under management as of February 28, 2023. For more information, please visit and follow us on LinkedIn, Twitter and Facebook.

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Suleman Din