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Why we’re too afraid to get rich

Alyssa Pry
Personal Finance Reporter

Jen Sincero, New York Times best selling author of “You Are a Badass” and “You Are a Badass at Making Money,” says most people are too afraid of money to really get rich.

Really? Too afraid of money? “Our conscious minds are like, ‘Sure, I’d love to be rich—bring it on,’” Sincero says. “But then in our subconscious, we think rich people suck, [and] we think that if you get rich, it means you have to compromise your morals.”

These fears and judgments hold people back from deciding to make money, something you have to come to terms with if you really want to be rich, Sincero says.

“We don’t even realize how loaded of a topic money is,” she says. “We’ve got really serious judgments on it.”

Sincero says in order to become rich, you have to be open to taking risks, and doing whatever you can to reach your goal. It’s not easy for everyone, she says.

I find that in my own life and with the people I’ve been coaching, when people make the decision to get rich, they’re available to do things that are outside of their comfort zones and stretch themselves,” she says. “You really have to be available to do whatever it takes, and that’s where people get tripped up.”

Sincero shared 4 more tips for getting rich and getting ahead.


5 ways women can become confident investors

4 ways to stop wasting time and boost your productivity at work

6 steps you can take to build a solid financial foundation