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Agave & EEEEEATS: The Infatuation Brings Iconic Mexico City Restaurant, Nicos, to Manhattan for One Weekend Only

Reservations now open for an authentic Dia de los Muertos dining experience

NEW YORK, Oct. 21, 2019 /PRNewswire/ -- In celebration of Dia de los Muertos, The Infatuation is bringing one of Mexico City's best restaurants, Nicos, to New York City for a special weekend of dining experiences featuring specialty cocktails from Tequila Don Julio. This marks the first time that Nicos, who has been delivering celebrated traditional Mexican food in Mexico City since 1957, will bring their restaurant to New York.

Agave & EEEEEATS: The Infatuation Brings Iconic Mexico City Restaurant, Nicos, to Manhattan for One Weekend Only

The three-day Dia de los Muertos pop-up will be located at 163 Mercer Street in Manhattan from November 1st - 3rd and guests can expect:

  • The Reservations There will be six seatings throughout the weekend that guests will have the opportunity to book for a three-course meal including food and beverage. 
  • The Food The menu, curated by Nicos owner and executive chef Gerardo Vázquez Lugo, will feature authentic dishes including lamb barbacoa fried taquitos, yucatan poached motuleño eggs, nixtamalized papaya melado, Nicos signature chile en nogada and more!
  • The Drinks What would an authentic celebration be without Mexico's original luxury tequila, Tequila Don Julio. Anyone (21 and up) can stop by on Friday and Saturday to sample the Tequila Don Julio portfolio, and those with reservations for the restaurant will enjoy craft cocktails perfectly paired with the Nicos menu, curated by Mexico City mixologist Ariana Ruiz.  
  • The Art Mexican artist Claudio Limon has taken over the exterior of the building with a custom mural for the weekend. Once inside, additional works by Claudio will be on display. 
  • No Reservation? What's Open to The Public? Anyone 21 years or older can stop by the pop-up from 12-4pm on Friday and Saturday to check out the art, learn more about Dia de Los Muertos, sample Tequila Don Julio and Mezcal Unión, pose for photos in the interactive portrait studio, and write postcards to friends.

"We're honored to bring Nicos to New York City and recreate some of our favorite Mexican dishes alongside specialty Tequila Don Julio cocktails," shares owner and executive chef Gerardo Vázquez Lugo, "I took over the restaurant from my parents in 1996 and have enjoyed carrying on their legacy, and can't wait to celebrate with our friends at Infatuation in New York during the ancient Dia de los Muertos holiday, a meaningful and authentic part of our culture."

Tickets for the restaurant reservations on Friday, Saturday and Sunday November 1st – 3rd are available through SplashThat. The pop-up is open to the public on Friday and Saturday, November 1st and 2nd from 12-4pm. Must be 21+ to attend. Please drink responsibly.

About The Infatuation
Founded in 2009 in New York City by longtime music industry executives Chris Stang and Andrew Steinthal, The Infatuation has developed into one of the most innovative restaurant discovery platforms in the world. The company now covers more than two dozen global cities with a new unique approach to creating and delivering restaurant reviews and guides via its prolific web and social media presence, useful mobile apps, large and influential email newsletter, and its popular SMS-based recommendation platform, Text Rex. The company also hosts and produces more than 50 community events annually, including its large-scale food festival, EEEEEATSCON. In March of 2018, The Infatuation acquired legendary restaurant review brand, Zagat.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

About Gerardo Vázquez Lugo, Owner and Executive Chef at Nicos
A native of Mexico City, Gerardo Vázquez Lugo is an architect by profession, but he abandoned his promising career to pursue his true passion: traditional Mexican cuisine. Vázquez Lugo inherited his love of cooking from his parents, Raymundo Vázquez and María Elena Lugo Zermeño, who opened their popular Mexico City restaurant, Nicos, in 1957.  He completed his culinary studies twenty-five years ago at the Institute of Culinary Culture (CUCUL), where he obtained honorable mention in the Diploma of Restaurant Management, under the tutelage of the renowned chefs Alicia Gironella and Giorgio De'Angeli, authors of the Larousse of Mexican Cuisine.  In 1996, Vázquez Lugo was named executive chef of Nicos, and since then, has worked alongside his mother to preserve Mexican heritage through traditional home cooking. 

Today, Nicos cuisine is attached to the precepts of the Slow Food world movement, of which Vázquez Lugo is one of its promoters in Mexico: a cleaner kitchen, socially responsible and above all fair and equitable.  Since 2015, Nicos has been named one of Latin America's "50 Best Restaurants."  In 2018, Vázquez Lugo and his mother celebrated the restaurant's 60th anniversary and received The Diners Club Lifetime Achievement Award 2018 for their joint contribution to Mexican cuisine. In 2019 Nicos is the number 31 on Latin America's 50 Best Restaurants list.

Media contact: sinatra@theinfatuation.com

Agave & EEEEEATS: The Infatuation Brings Iconic Mexico City Restaurant, Nicos, to Manhattan for One Weekend Only
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