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New Age Beverages Announces Marley Brand Expansion With The Marley Family

DENVER, CO / ACCESSWIRE / April 24, 2019 / NEW AGE BEVERAGES CORPORATION (NBEV), the Colorado and Utah-based organic and natural beverage company intending to become the world's leading healthy beverages and lifestyles company, today announced the expansion of its Marley brand licensing agreements with the family of Bob Marley for an additional 10 years.

KEY HIGHLIGHTS:

  • Marley brand licensing agreement extended until March 31, 2030
  • New advisory agreement emplaced with the Marley family to more directly support the marketing and awareness and building of the Marley brand
  • New Age expects to commercialize the full Marley portfolio of beverages, including Marley Mellow Mood+CBD in 2019

New Age initially acquired the licensing rights for certain Marley ready to drink beverages in mid-2017, and since that time has completely re-architected the brand including the development and launch of Organic Marley Mate and Marley Cold Brew. New Age's Marley brand was one of the Company's leading brands in growth in 2018 with increased demand of more than 70%. New Age's Marley Mate brand led its segment in growth, and the resurgence of the Marley Mellow Mood Relaxation Drinks following its remake, has paved the way for the launch of Marley+CBD in 2019.

Building on the success over the past year with the Marley brand, New Age and the Marley family agreed to extend the licensing agreement for an additional 10 years through March 31, 2030. New Age will continue to work closely with the family to promote and build awareness and affinity of the Marley brand as part of an advisory agreement that was put in place concurrent with the renewed licensing agreement.

Jay Barrow, Head of Marketing at New Age commented, "Since taking over the Marley brand, we have successfully completely remade the brand in beverages together with the help of the Family. We know the potential that the brand represents across beverage segments with its current portfolio and the impending products infused with CBD. We look forward to capturing that potential together with the support of the Marley family."

About New Age Beverages Corporation (NASDAQ: NBEV)

New Age Beverages Corporation is a Colorado and Utah-based healthy beverage company dedicated to inspiring and educating consumers to "live healthy". The Company is the only omni-channel company with access to traditional retail, e-commerce, direct-to-consumer, and medical channels across 60 countries around the world. New Age is also the only one-stop-shop of healthy beverages and includes the brands Tahitian Noni, TeMana, Búcha Live Kombucha, XingTea, Coco-Libre, Marley, and others. New Age competes in the growth segments of the >$1 trillion-dollar non-alcoholic beverage industry and has become one of the 40 largest non-alcoholic beverage companies, one of the largest healthy beverage companies, and the fastest growing in the world over the past three years. The Company's brands are sold across all 50 states within the US and in more than 60 countries internationally across all channels via a hybrid of direct-to-consumer and traditional distribution and route-to-market systems.

The Company operates the websites www.newagebev.com, www.newagebev.us, www.morinda.com, www.mybucha.com, www.xingtea.com, www.drinkmarley.com, and www.cocolibre.com.

New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries about New Age Beverages Corporation please contact:

Cody Slach, Liolios Group, Inc.
Investor Relations Counsel
Tel 949-574-3860
NBEV@Liolios.com

New Age Beverages Corporation
Gregory A. Gould
303-289-8655
Ggould@NewAgeBev.com

SOURCE: New Age Beverages Corporation



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