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Ahmad Alkattan From United Arab Emirates Wins the World Final of the Roca Master Design Challenge

Barcelona has hosted the world final of Roca's express design competition, aligned with the Sustainable Development Goals defined by United Nations

The awards ceremony, presided over by Xavier Marcet, Councilor of Tourism and Creative Industries and Xavier Torras, Roca Brand Communication Director, was held at the Saló de Cent of the Barcelona City Council

BARCELONA, Spain, Feb. 9, 2020 /PRNewswire/ -- The winners of the 13 editions of the Roca One Day Design Challenge, Roca's express design competition, which were held in 12 countries in 2019, came together last month in Barcelona, a benchmark in design, to celebrate the first edition of the Master Design Challenge, with the support of the BCD (Barcelona Centre de Disseny) and the collaboration of the We Are Water Foundation.

AHMAD AL KATTAN, Winner of Roca Master Design Challenge, receives the prize by Xavier Torras, (Communications Director ROCA), Ahmed Alttakawi, (Deputy Consul of UAE in Spain), and Xavier Marcet (Councilor of Tourism and Creative Industries in Barcelona). (PRNewsfoto/Roca)

The awards ceremony, presided over by Xavier Marcet, Councilor of Tourism and Creative Industries, and Xavier Torras, Roca Brand Communication Director and Director of the We Are Water Foundation was held on Wednesday, 22nd January at the Saló de Cent of the Barcelona City Council, after two days of activities carried out by contestants in different spaces of the city of Barcelona.

Xavier Torras pointed out that, "As director of the We Are Water Foundation, I also try to analyze the projects by bearing in mind the Sustainable Development Goals and we are really proud to say that all submitted projects have aligned with some of them, thus showing the awareness these future designers have of global problems. Likewise, Xavier Marcet highlighted that, "Barcelona is especially sensitive to any initiative that drives responsible creativity and this is exactly what Roca's competition does."

The briefing faced by contestants challenged them to propose a new type of basin with an additional functionality that provided value to the product.

Ahmad Alkattan, from Heriott-Watt University in Dubai, EAU, won the award to the winner among winners, a group made up of 22 participants from the 12 countries where the competition has been held. His project proposes a mobile basin that facilitates basic hygiene without having to move. Featuring wheels and two water tanks (fresh and grey), it can be operated with the mobile phone. Isabel Pintado, Regional Managing Director at Wilson Associates, pointed out that "the project changes the static concept of bathroom products, incorporating a moving piece that can be used even outside the bathroom space."

Apart from the global award, during the ceremony other prizes were presented to the best projects carried out during the different activities and workshops attended by contestants in these three days in Barcelona:

  • Award to the best sketch; Award to the best presentation; Award to the best concept:
  • Award to the best render:
  • Award to the best Materials project:
  • Award to the best architecture photography
  • Award to the best IOT project

The consuls of some of the participating countries, such as Poland, Argentina, Australia, Malaysia, Indonesia, United Arab Emirates, Bulgaria and China have also attended the ceremony to support the young talent of their countries.  

The international jury also attended the ceremony. The members of the jury have been João Bessa, designer and founder of BESSA; Josep Congost, Design and Innovation Director at Roca; Kenneth Koh, founder of Quarters Architects; Isabel Pintado, Regional Managing Director at Wilson Associates; Vladimir Pirozhkov, president of the 'Astra Rossa' industrial design and innovation center; Isabel Roig, general director of BCD (Barcelona Centro de Diseño); and Xavier Torras, Roca Brand Communication Director, who have assessed the proposals, as well as the experts who have run the workshops: Nicanor Garcia, architect and photographer specializing in architecture and travel; Robert D. Thompson, engineer and industrial designer, scientific director at MaterFad; Guillem Camprodon, Research Director at Fab Lab Barcelona.

Roca, leading brand in the production, design and distribution of products for the bathroom space, organizes these initiatives to provide visibility to young talent. Roca One Day Design Challenge was first held in 2012 and since then its international expansion has increased over the years. The competition challenges young architecture and design students and professionals to create original and innovative products for the bathroom space in just one day.  

About Roca

Roca is a company engaged in the design, manufacturing and commercialization of products for the bathroom space, floor and wall tiles for architecture, building and interior design. More than one hundred years after its establishment, the company has over 24,245 employees, 82 production plants and is present in more than 170 markets on all five continents.


About Roca One Day Design Challenge

Roca One Day Design Challenge is a design competition organized by Roca, which takes place annually in different cities around the world. Design and architecture students and professionals under the age of 30 are challenged to create original and innovative products related to the bathroom space in just one day. With the aim of supporting and providing visibility to young talents, the members of the jury are renowned professionals of every country who value the originality, creativity and feasibility of the ideas presented in a 9-hour time limit.

The first edition of the competition took place in Spain in 2012, and since then it has not stopped its expansion. In 2019 the competition was held in 13 cities in different countries: Buenos Aires (Argentina),  Melbourne (Australia), Kuala Lumpur (Malaysia), Jakarta (Indonesia), Katowice (Poland), Sofia (Bulgaria), Lisbon (Portugal), Moscow (Russia), Shanghai (China), Muscat (Oman), Barcelona and Madrid (Spain) and Dubai (United Arab Emirates).


About the Sustainable Development Goals

The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect and in order to leave no one behind, it's important that we achieve each Goal and target by 2030. 


About Barcelona Design Centre (BCD)

Barcelona Design Centre (BCD) is a private non-profit foundation with over 45 years of experience in the promotion of design in companies, institutions and society as a whole. BCD leads activities to foster innovation, creative talent and the projection of Barcelona's design to the world. Its mission is to promote design as a transformation tool for competitiveness, sustainability and the improvement of the quality of life of people, promoting Barcelona as an international benchmark in design. It leads the Clúster Diseño en Cataluña and is a member of the World Design Weeks network through the Barcelona Design Week.


For more information:
Carla Martinez


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