BOSTON (AP) -- After years of giving pointers to soccer players, Alex Ferguson will pass his knowledge along to executives.
The former Manchester United manager and the most successful coach in British soccer history has been hired by Harvard Business School for a long-term position.
He will lecture to senior executives from around the world as part of a new program — "The Business of Entertainment, Media and Sports." The hiring was announced Thursday.
Anita Elberse, a professor of business administration, developed a case study in 2012 involving Ferguson, who retired after the 2012-13 season. Ferguson has participated in Elberse's classes and called his time at Harvard a "stimulating experience."
Under Ferguson, United won 13 Premier League titles, the Champions League twice and five FA Cups.