The Alexander Group, Inc., leading revenue growth consultancy to Global 2000 companies, announces that the findings from its latest Digital-Go-to-Customer research are now available. The research focuses on how companies are leveraging digital technologies to engage with their customers and better enable their internal teams. Alexander Group collected financial data across several key metrics and gathered qualitative insights from interviews with sales VPs, CMOs, CROs and chief digital officers.
With digitization dramatically changing how customers engage with companies, the impact of digital transformation has changed the roadmap to revenue growth. The research’s qualitative effort focuses on adapting roles and channels to the digital buyer journey, creating a seamless customer experience with data analytics and investing in new talent. Research participants are receiving actionable benchmarks to compare their organizations on:
- Digital impact on revenue growth
- Seller productivity in digital versus traditional firms
- Investment in technology tools for marketing, sales and service
- Investment in new digital roles across marketing, sales and service
- Sales support and specialist headcount investments
- Sales compensation practices for digital marketing, sales and service roles
Briefings are now being scheduled to share a summary of the findings and the associated implications.
In 2020, Alexander Group is continuing its digital research and expanding participation to additional industries. This year’s research will build on the 2019 findings, provide additional benchmark comparison and help the participants understand what leading companies are doing to win in a new digitally enabled environment.
About Alexander Group
The Alexander Group (www.alexandergroup.com) provides revenue growth consulting services to the world’s leading sales, marketing and service organizations. Founded in 1985, Alexander Group combines deep experience, proven methodologies and data-driven insights to help revenue leaders anticipate change, align their go-to-customer resources with company goals and make better informed decisions with one goal in mind—to grow revenue. The Alexander Group has offices in Atlanta, Chicago, London, New York, San Francisco, Sao Paulo, Scottsdale and Vero Beach.
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The Alexander Group, Inc.®