HOUSTON, TX--(Marketwire - Mar 20, 2013) - The American Marketing Association (AMA) Houston Chapter announced Aliana Development Company as the 2012 Marketer of the Year on Monday night, March 18, 2013, during AMA Houston's annual awards ceremony at the Alley Theatre. The Marketer of the Year award honors exceptional marketing by Houston-area companies, organizations and institutions. Aliana was selected by the final-round judging panel from among 33 previously named Best of Category Winners who were also recognized at the event. The firm had won Best of Category for Real Estate: Residential Builders and Developers as a first step toward becoming the 2012 Marketer of the Year.
Representing last year's Marketer of the Year, Susanne Theil of Discovery Green presented the award to Aliana Development Company, represented by Linda Kilgore, director of marketing. Aliana is a 2,000-acre master-planned community in Fort Bend County. The original developer had been unable to attract the Class A builders or homebuyers needed to establish momentum. In 2010, a new development team took over, and in spring 2012 they held a grand opening with an 11-home Model Home Village and Backyard Showcase. The promotional campaign included traditional, guerilla and digital media targeting a broad range of ages and ethnicities. By October, Aliana had exceeded the 2012 annual sales goal. For more information, visit http://www.alianahouston.com/.
This year's keynote speaker was Matt Anthony, Global Chairman of VML, one of the world's leading digital marketing agencies, who spoke on the future of digital marketing. The VML Digital Network serves such well-known names as Colgate-Palmolive, Dell, Dignity Memorial, Ford, Gatorade, Kellogg's, LG, Microsoft, Sam's Club, SAP, Southwest Airlines, T-Mobile, Waste Management and Xerox. A special award for Sustained Marketing Excellence went to MD Anderson Cancer Center.
A vote of chapter members combined with votes from a panel of 14 local marketing professionals determined the 33 Best of Category Winners from over 130 nominations. Best of Category Winners submitted detailed information about their marketing programs, and a final-round judging panel of 19 marketing professionals from across the country scored each to select AMA Houston's 2012 Marketer of the Year. For event photos and lists of judges and winners, visit http://amahouston.net/event/2012-marketer-of-the-year/.
The Presenting Sponsor for the seventh year was the Houston Business Journal. Other sponsors included Insperity, Brookwoods Group, ContentActive, Dignity Memorial, Access Sciences Corporation, AtComedia, Blinds.com and MD Anderson Cancer Center. In-kind partners included the Alley Theatre, Bullpen Marketing, ExactTarget, Getty Images, the Houston Rockets, MarketWire, News92 FM, Seebridge Media, TeleReach, The Production Companies and Ventures Marketing Group.
Past Marketer of the Year winners include Discovery Green in 2011 (www.discoverygreen.com), the University of Houston Athletic Department's UH Cougars in 2010 (www.uhcougars.com), Blinds.com in 2009 (www.blinds.com), Kelsey-Seybold Clinic in 2008 (www.kelsey-seybold.com), the Houston Zoo in 2007, (www.houstonzoo.org), Weatherford International in 2006 (www.weatherford.com) and the Houston Symphony in 2005 (www.houstonsymphony.org).
AMA Houston is the area's premier professional marketing organization and the nation's largest AMA chapter. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year six times in the last nine years by AMA's international headquarters, AMA Houston serves more than 1,100 members with diverse marketing expertise from a variety of industries. For information, visit www.amahouston.org.