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Alibaba's Singles' Day generates $3.9 billion in GMV in first hour

Employees work at a sorting centre of Zhongtong (ZTO) Express ahead of the Singles Day shopping festival, Chaoyang District, Beijing, November 8, 2015. REUTERS/Jason Lee -

(Reuters) - Ecommerce giant Alibaba Group Holding Ltd said it generated more than $3.9 billion in gross merchandise volume(GMV) within the first hour of its China's Singles' Day sale.

This compares with $2 billion recorded in about an hour in the 2014 sales event, which is held on Nov. 11 and is called "Double Eleven".

Alibaba said nearly 130 million users visited its mobile online marketplace app, Taobao, exceeding the peak volume recorded in 2014 in the hours leading up to the event. (http://bit.ly/1OCLZE0)

Total number of buyers who shopped using mobile phones was more than 27 million in the first hour, and total GMV settled through Alipay exceeded $1 billion within the first eight minutes, the company said on its news website Alizila.

Mobile GMV settled through Alipay accounted for 72 percent of total GMV, the company added.

(Reporting By Lehar Maan in Bengaluru; Editing by Anil D'Silva)