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Alkame(TM) Water Supports First Lady Obama's Drink Up Initiative With Exclusive Biodegradable Water Bottle From BioSphere Plastic

LAS VEGAS, NV--(Marketwired - Sep 20, 2013) - Pinacle Enterprise, Inc. (OTCBB: PINS) (OTCQB: PINS) is pleased to show its support for First Lady Michelle Obama's new "Drink Up" campaign to get people to drink water and, in response to environmental critics of the new initiative, highlight how the exclusive Alkame™ biodegradable plastic water bottle utilized in all Alkame bottle water products is an ideal choice for both health and environmentally conscience consumers. The biodegradable plastics used in all Alkame bottle water products will naturally biodegrade in just 1-3 years.

Media photo link (500 ml bottle, 1 L bottle, and case of Alkame water) - www.alkamewater.com/#!buy-now/ckt

"We applaud the First Lady's newest health focused campaign 'Drink Up' aimed at getting more people to drink more water and improve hydration for better health. But although the health benefits of drinking more water are well established, in recent years 'drinking more water' has increasingly meant using more plastic bottles that are destined for the already overflowing landfills," stated Robert Eakle, CEO of Alkame Water, Inc. "This is precisely the reason why Alkame has teamed up with BioSphere Plastic to combine Alkame's patented ultimate hydration water technology with the world's best BPA-free and biodegradable plastic water bottle. Not only does the Alkame patented water formula allow for ultra-hydration, better health, and improved performance, but you can also rest assured that each and every Alkame plastic bottle is designed for minimal environmental impact."

Alkame Water is incorporating the latest BioSphere Plastic technology into their water bottles making them environmentally friendly. Alkame's water bottles will not linger around for hundreds of years regardless of the disposal method.

Due to an exclusive BioSphere Plastic additive, the biodegradation process of the plastic has been greatly enhanced. Each Alkame water bottle contains a small amount of the natural and safe additive that dramatically changes the life cycle of the water bottle. When Alkame's water bottle is disposed of, whether in an aerobic or anaerobic environment, the additive attracts over 600 different types of microorganisms and encourages these microorganisms to secrete enzymes that break down the polymer chain allowing microbes to consume the plastic. The biodegradable BPA-free plastic bottles used by Alkame are both shelf stable and environmentally friendly.

BioSphere Plastic bottles actually have a positive net effect on the landfill waste system. As BioSphere bottles enter the landfill system and quickly and safely decompose, microorganisms create gases which are collected by a majority of active landfills around the United States to create energy. This energy is then used to offset the cost of landfill and to power commercial, industrial, and private homes and buildings. For additional information about BioSphere Plastic, visit www.biosphereplastic.com.

Mr. Eakle concluded, "Every American can be proud of the First Lady's efforts to support healthier and happier families and kids. Now with Alkame™ micro-clustered, alkaline, antioxidant, and oxygenated water available in 500 ml and 1 L sized bottles utilizing exclusive BPA-free and quickly biodegradable eco-friendly plastics from BioSphere Plastic, they can do so knowing they are doing their part to create a sustainable and safe environment."

According to the International Bottled Water Association, the United States spends approximately $15 billion on bottled water each year. Global bottled water sales are estimated at $50 billion annually.

About Alkame Water, Inc.

Alkame™ Water, Inc., a wholly-owned subsidiary of Pinacle Enterprise Inc. (OTCBB: PINS) (OTCQB: PINS), is an innovative technology and health company that distributes micro-clustered, alkaline, antioxidant and oxygenated bottled water with a patented technology and patented formula allowing for ultra-hydration, which improves health and vitality. Health and eco-conscious people of all ages from all walks of life can reap the benefits of our unique water -- right down to its BPA-Free 100% recyclable eco-friendly packaging. For more information, visit www.alkamewater.com.

About Pinacle Enterprise, Inc.

Pinacle Enterprise, Inc. (OTCBB: PINS) (OTCQB: PINS) is a publicly traded health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products. For more information, visit www.alkamewater.com.

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.