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Alkame™ Water Appoints Beverage Industry Veteran Frank Lewis as VP of Sales

Alkame(TM) Water Appoints Beverage Industry Veteran Frank Lewis as VP of Sales

LAS VEGAS, NV - (Accesswire - October 31, 2013) - Pinacle Enterprise, Inc. (PINS) (PINS) ("Pinacle" or the "Company") and its wholly owned subsidiary Alkame Water Inc. are pleased to announce that it has appointed Mr. Frank Lewis as Vice President of Sales. In the role as Alkame Water’s VP of Sales, Mr. Lewis will oversee sales and marketing strategies for the Alkame brand and provide industry insights and key retail / wholesale beverage industry relationships to the Company.

"Frank Lewis is an operations and sales veteran that comes to us with a wealth of bottled water and beverage industry experience. Not only was he one of the first 20 members of the team that built Vitamin/Smart Water with Glacéau, but he has also been instrumental to the growth of several other well-known brands like Fiji Water, Melitta Coffee, and Dr. Pepper Snapple," commented Robert Eakle, Alkame CEO. "Together, we will build an entirely new and improved sales management program and ‘go to market strategy’ that will help to expand our immediate business footprint, as well as provide the dynamic structure, scalability, and accountability that will be required to build Alkame Water into the world-class brand we know it can become. He has the complete support of the entire Alkame executive team and we look forward to working closely with him to achieve our goals."

Prior to joining Alkame Water Inc., Mr. Lewis was most recently Division Director of Copa Di Vino, the innovative Las Vegas based "Wine by the Glass" venture, twice previously featured on ABC’s hit reality television series Shark Tank. Also during his long career of launching and building new brands in the bottled water and beverage industry, Frank was National Sales Director of Beverages for Castello Italian Beer; Distributor Sales Director of Chakra Indian Beer; Western Regional Director for Melitta Coffee Beverages; Senior District Manager of Dr. Pepper Snapple Group; District Manager at Glacéau - Vitamin / Smart Water; Territory Manager at Fiji Water Company; and Regional Category Director of Whole Foods Markets. Mr. Lewis is currently a lead member of Success Beverage Consulting, a group of active beverage industry professionals that utilize their experience and established relationships with key retail / wholesale decision makers and distributors throughout the United States to assist new brands and companies to launch their beverage regionally and / or nationally.

About Pinacle Enterprise, Inc.

Pinacle Enterprise, Inc. (PINS) (PINS) is a publicly traded health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products. The Company’s wholly-owned subsidiary, Alkame™ Water, Inc., distributes Alkame(TM) branded micro-clustered, alkaline, antioxidant, and oxygenated bottled water utilizing a patented technology and patented formula allowing for ultra-hydration, which improves health, vitality, and performance. Health and eco-conscious people of all ages from all walks of life can reap the benefits of Alkame(TM) water -- from its unique ultra-hydration formula, right down to its BPA-Free 100% recyclable eco-friendly packaging. For more information about the benefits of patented Alkame(TM) branded water and technologies, visit www.alkamewater.com.

For additional investor information about Pinacle Enterprise/Alkame Water, contact;

Pinacle/Alkame - Investor Relations

(888) 391-9990 (Toll-free)

E-mail: investor@alkamewater.com

Website: www.alkamewater.com

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.