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   Allegiant is First Airline to Sell Fast-acting OTC Medication On-board

Las Vegas. Dec. 11, 2013 - Allegiant announced today that it will be the first airline to offer UrgentRx fast-acting over-the-counter flavored powder medication on-board. Now, relief from common discomforts is conveniently available at passengers` fingertips, guaranteeing a smooth landing for life`s unexpected adventures.

"We are pleased to offer our customers fast-acting over-the-counter medication for rapid relief," says Andrew Levy, President and Chief Operating Officer of Allegiant. "From take-off to landing, we want each passenger to enjoy their flying experience. Providing travelers with easy-to-take over-the-counter relief of common discomforts is an easy way to make travel more comfortable, which is why we are excited to welcome the UrgentRx product on-board."

Allegiant will offer passengers six varieties of UrgentRx flavored powder medications for fast, on-the-go use: Headache Relief to Go(TM), Heartburn Relief to Go(TM), Upset Stomach Relief to Go(TM), Ache & Pain Relief to Go(TM), Allergy Attack Relief to Go(TM), and Critical Care Aspirin to Go(TM). With no water required, the credit card sized packet provides consumers with unmet portability and accessibility for right now relief. Allegiant will offer UrgentRx to passengers for just $2 per individual package.

"We recognized a need in the marketplace for immediate relief from common sicknesses that put travelers in great discomfort," stated Jordan Eisenberg, founder and President of UrgentRx. "A partnership between the two companies is a natural fit, given that both UrgentRx and Allegiant Air share the same goal; ensuring consumers are safe and comfortable whenever, wherever, even while 30,000 feet in the sky."

About UrgentRx
UrgentRx is a line of fast-acting, portable OTC medications providing Right Now Relief for today`s busy, on-the-go consumer.  UrgentRx® Fast Powders(TM) come in an innovative, fast-acting flavored powder format available in convenient, single-dose, credit card-sized packets for easier portability and accessibility.  The flavored powders can be taken without water, providing immediate relief whenever and wherever needed.  Initially developed for heart attack victims, UrgentRx currently produces medications for everyday ailments such as allergy attacks, headaches, aches and pains, heartburn, and upset stomach. Based in Denver, Colorado, UrgentRx was founded by entrepreneur Jordan Eisenberg in 2010. For more information, please visit www.urgentRx.com.

Allegiant, Travel is our deal.®
Las Vegas-based Allegiant Travel Company (ALGT) is focused on linking travelers in small cities to world-class leisure destinations. The company operates a low-cost, high-efficiency, all-jet passenger airline through its subsidiary, Allegiant Air, while also offering other travel-related products such as hotel rooms, rental cars, and attraction tickets. All can be purchased through the company website, allegiant.com. The company has been named one of America`s 100 Best Small Companies by Forbes Magazine for four consecutive years. For downloadable press kit, including photos, visit: http://gofly.us/qSnWj.


Allegiant Media Contact                                                                                                                                   UrgentRx Contact       
Phone: 702-853-4625                                                                                                                                Behrman Communications
Email:  mediarelations@allegiantair.com                                                                                                                       212-986-7000


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Source: Allegiant Travel Company via GlobeNewswire