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Alliance Data to partner with Virgin America on credit card programs

Virgin America announced earlier it will partner with Alliance Data Retail Services, an Alliance Data Systems business, to launch a new Virgin America Visa Signature Credit Card and a first-ever Virgin America Premium Visa Signature Card. Under terms of the multiyear agreement, Alliance Data will partner with Virgin America to provide a full suite of credit and marketing services for the Virgin America Visa Signature Card and will leverage its full suite of acquisition tools along with its marketing and analytics expertise.