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Aloette Cosmetics Makes a Virtual Turn and Experiences an Increase in Digital Sales

·2 min read

Aloette Cosmetics, a leading innovator in age-defying skincare and beauty, continues to adapt to the everchanging cosmetic landscape by taking their company "virtual". The clean, Aloe Vera based beauty brand has successfully shifted their business model amidst the COVID-19 outbreak and has seen a significant increase in consumer business since transitioning from their signature in-house parties to virtual social selling.

ATLANTA, June 24, 2020 /PRNewswire-PRWeb/ -- Aloette Cosmetics, a leading innovator in age-defying skincare and beauty, continues to adapt to the everchanging cosmetic landscape by taking their company "virtual". The clean, Aloe Vera based beauty brand has successfully shifted their business model amidst the COVID-19 outbreak and has seen a significant increase in consumer business since transitioning from their signature in-house parties to virtual social selling.

"When COVID-19 hit, I was not at all sold on taking my business 'virtual'," said Andrea Klassen, a manager of Aloette. "I didn't think there could be a business without live shows! However, after changing my mindset, I started to see the value that I could add into another woman's life by offering a fun, virtual party with friends and family. I started making calls to customers and went from 0 shows in April to 8 by the end of month."

Despite the unique difficulties that have plagued the consumer market in recent months, Aloette consultants haven risen to the occasion by adding a digital twist to the brand's traditional in-person parties. By utilizing various video platforms, such as Zoom and Facebook Live, the company has introduced a virtual way to market and sell their plant-based beauty products while connecting to a larger consumer base. The brand's adjustments have reaped the rewards, as the company has seen a 150% increase in online parties, as well as a 157% increase in Facebook followers and general growth in all company KPI's.

With over 40 years of experience, Aloette has solidified itself as a premier beauty brand for high-quality skincare with a 'farm to jar' mentality. Beyond their products, the company offers the unique opportunity for customers to build their own brand through Beauty Consultant opportunities where they share and sell Aloette with friends and family. Since April, the brand has seen an increase of 145% in beauty consultant recruitment. If you are interested in hosting an Aloette party or want to join us as a Beauty Consultant, visit aloette.com/join.

Aloette is America's premier age-defying beauty brand, providing women of all ages and origins with the highest quality skincare and cosmetic products available, as well as the most rewarding home-based business opportunities in the health and beauty industry. Incorporating cutting-edge cosmetic ingredients and technology, Aloette offers an array of innovative makeup and skin solution lines designed to deliver superior results. Aloette Cosmetics is an Astral Brands company. For more information, visit https://www.aloette.com/

SOURCE Aloette