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Alra Care Products Re-Launches Its 30-Year Old Brand

CENTURY CITY, Calif.--(BUSINESS WIRE)--

New Packaging… New Product Extensions… New Attitude

Alra Care Products (www.Alra.com), a Division of Neue Cosmetic Company, Inc., is re-launching the Alra Care Products brand under the direction of Mr. Harry Wang, President & CEO, Alra Care Products.

Mr. Wang acquisitioned the Alra Care Products brand in 2014, and has been meticulously redeveloping, repackaging and repositioning the brand over the last four years.

Alra Care Products are scientifically formulated to soothe and relieve the effects of chemotherapy and radiation treatment, which have been proven to cause serious skin irritations.

The Alra Care Products brand includes four product line extensions: Alra Therapy Lotion, Alra Mild Conditioning Shampoo, Alra Non-Metallic Deodorant, and Alra All Vegetable Unscented Mild Soap. The Alra Care Products brand also includes the Alra Care Chemo-Kit, a popular product line extension, which includes all four Alra products packaged in one stylish gift-box.

Alra Care Products (www.Alra.com), a Division of Neue Cosmetic Company, Inc., recently retained Privilege Media Group International Inc. | pmg as their agency-of-choice to provide creative and strategic solutions for the company’s products and operations.

“We are very excited to welcome Alra Care Products to our esteemed list of global Clients, and we look forward in building and growing the Alra Care Products brand―worldwide,” says Johnathan Michel, President & CEO, Privilege Media Group International Inc. | pmg.

Alra Care Products, under the direction of Privilege Media Group International Inc. | pmg, will launch a national/international social media and public relations campaign in SUMMER 2018 entitled... “PLAY HARD. STAY STRONG.”

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