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ALTR Created Diamonds Launches its First-Ever Consumer Brand: 'LOVEMONSTER' for the Modern Couple

NEW YORK, June 7, 2017 /PRNewswire/ -- ALTR Created Diamonds, from the RIAM Group, today announced the launch of its first-ever consumer brand, LOVEMONSTER. Made exclusively from ALTR created diamonds, LOVEMONSTER engagement rings and other jewelry feature larger carat, Type IIA diamonds in exquisite settings.

ALTR CREATED DIAMONDS LAUNCHES ITS FIRST-EVER CONSUMER BRAND: ‘LOVEMONSTER’ FOR THE MODERN COUPLE

"ALTR's new brand endeavors to capture the imagination of the modern couple," says Amish Shah, President of ALTR Created Diamonds. "LOVEMONSTER is jewelry that amplifies the impact of a superior stone and tells a love story that is located in the now."

The power of love finds its match in the intensity of how the diamonds in LOVEMONSTER jewelry are produced. Grown to specification using a method that recreates the temperature and pressure found in the deep layer of Earth, LOVEMONSTER embodies the intense, amplified and passionate circumstances that define the new cultural truths about relationships and love.

LOVEMONSTER's most elaborate piece, INDRA'S NET, consists of 205 ALTR created diamonds totaling 35.40 karats on an intricate web of 18ct white gold. As one of the first couture jewels made entirely from created diamonds, Indra's Net is possibly the most extravagant design to date.

Led by industry veteran and Third Generation Diamond and Jewelry Manufacturer Amish Shah, ALTR Created Diamonds are manufactured by RIAM Group, leveraging 75 years of experience and expertise in the diamond trade. As the world's only completely vertically integrated company for created diamonds, ALTR uses the highest standards of production from creation to completion. ALTR Created Diamonds carry certifications from Gem Certification and Assurance Lab (GCAL) and International Gem Institute (IGI).

LOVEMONSTER will be available in retail stores across the U.S. beginning September 2017. For more information on the ALTR Created Diamonds, please visit WWW.ALTR.NYC

About ALTR Created Diamonds
ALTR Created Diamonds are branded lab-grown diamonds created exclusively by RIAM Group. ALTR is solely devoted to creating high-quality diamonds and stunning jewelry designed around these diamonds. The ownership of the parent company RIAM Group has 75 years of experience in the mined diamond industry. RIAM Group has the background and knowledge to bring vertical and integrated manufacturing of created diamonds and jewelry made from those diamonds to an international market. RIAM Group is the only fully vertical manufacturer of both mined diamond jewelry and created diamond jewelry. The ALTR division of the group manufactures only created diamond jewelry.

 

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