HOUSTON, TX--(Marketwired - Apr 11, 2013) - The Houston Chapter of the American Marketing Association, the area's leading marketing organization, announces a special two-day event, "Email Marketing Bootcamp," conducted by national internet, social media and technology expert Dana VanDen Heuval, Adjunct Marketing Professor. The training course will be held at the Houston Marriott West Loop on April 15th - 16th, and is designed for agency professionals, corporate e-marketing managers, and marketing practitioners seeking to leverage email marketing within their organizations.
The course will help marketers of all levels make subtle or substantial improvements to email campaigns by following a best-practice approach. Attendees will learn the critical elements of email marketing, including how to build a strategy, formulate an integrated campaign, set targets and objectives, and create well-designed emails with engaging content.
"Bootcamps are a great way for marketing practitioners to get in-depth training and learn best practices in their discipline," said Robin Tooms, AMA Houston President. "We are proud to be able to bring national experts like Mr. VanDen Heuval to Houston. With email growing more and more sophisticated, this course will give attendees the tools to more effectively build email marketing campaigns for their business or organization."
Instructor Dana VanDen Heuval is a visionary speaker, technology leader and marketing specialist who helps marketers reach and keep customers through his thought-leadership marketing philosophy.
Email Marketing Bootcamp will be held at Houston Marriott West Loop, 1750 West Loop South, Houston, TX 77027. Register online at http://www.marketingpower.com/Calendar/Pages/email-marketing-boot-camp-houston.aspx.
To register or to learn more information on any AMA event, visit: http://amahouston.net/event/houston-events/
AMA Houston is the area's premier professional marketing organization and among the largest AMA Chapters in North America. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. AMA Houston was named Chapter of the Year six times in the last eight years by AMA's international headquarters.