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Amazon is America's favorite company, survey finds

Daniel Roberts
Senior Writer

Amazon is “the company that Americans love the most” for the second year in a row, according to Morning Consult’s annual brand survey, released Tuesday.

Amazon being voted America’s favorite company is a sign that despite coverage of the widespread backlash after Amazon announced the results of its HQ2 search, most Americans still feel extremely positive about the internet giant.

It’s interesting to view Morning Consult’s sentiment map for Amazon (see below). The map suggests that the East Coast states feel the most positive toward Amazon.

Amazon is America’s favorite brand, according to Morning Consult. (Graphic: Morning Consult)

Netflix has the best word-of-mouth traction in the survey, which some might argue is a better metric for future success. Nearly three-quarters of adults would be “very likely to recommend” Netflix to a friend—higher than any other brand. And that positivity is consistent across age demographics.

For its survey, Morning Consult interviewed more than 1.5 million American adults this year, starting in Q1 2018. 

Netflix is the brand most people told their friends about. (Graphic: Morning Consult)

The brand “on the rise” this year is DoorDash, which saw a 15-percentage-point rise in brand awareness, better than competitors UberEats or GrubHub, though all of them saw double-digit growth in brand awareness this year. As Morning Consult writes 2018 was “a banner year for food delivery apps.”

Finally, the survey has some interesting results in employer reputations. Amazon and Google tie for the top place Americans want to work: 60% say they would be proud to work for Amazon or Google. Microsoft gets third place, making the most admired employers all tech.

Daniel Roberts covers tech at Yahoo Finance. Follow him on Twitter at @readDanwrite

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