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Amazon Just Took A Page Out Of Facebook And Twitter's Brand Manual [THE BRIEF]

Laura Stampler

Good morning, Adland. Here's what you need to know today:

  • Amazon just unveiled brand pages for marketers and according to Adweek, "You no longer need to wonder what it would look like if Facebook and Pinterest had a baby." But Amazon also seems to have been inspired by Twitter on the new pages. Brands can now act as publishers by creating posts, but posts are capped at 140 characters. While brands can't cross-post their musings to Twitter, they can post it to Facebook.
  • McCormick partnered with R/GA to create a series of choose-your-own-adventure style cooking videos for the holidays. So if you haven't planned your Thanksgiving menu yet, give them a look here.
  • Glam Media launched a private ad marketplace for advertisers with Rubicon Project.
  • Michael Gambino — who made a name for himself at BBDO, McCann, and DDB — is now an ECD at The Halo Group.

Previously on Business Insider Advertising:

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